New Year’s Resolutions: Our Five 2016 Promises

We promise to…

Continue To Lead With Purpose

We stand behind the belief that purpose is at the core of any good brand. When purpose and brand are perfectly aligned — when what you do = what you say — you’re firing on all cylinders. We will continue to help unearth our client’s purpose so that their brands can flourish in 2016.

Evoke Emotions To Help Brands Connect With People

The feelings brands produce are not consequential, but essential. We will continue to explore how to peel away the layers — inside and outside a company– and arrive at the core of a brand’s emotional impact. This emotional understanding helps brands build powerful, meaningful, and vital connections with their audiences. Emotional impact is the greatest impact a business can make.

Drive Business, With Empathy Behind The Wheel

Empathy is the driver of any successful brand strategy. We work to shift perspectives, introduce a different lens, and examine a brand from every angle. Empathy is crucial to humanizing a company and helping build brands that understand the people crucial to their success.

Share What We Believe

We’ll continue to write and share our thoughts on the subjects that matter most to you by being aware of the content you most enjoy and share. It inspires us to inspire you. That is what being a thought leader is all about. We are committed to more, to better lead and inspire you.

Continue to Collaborate

The theory and practice of collaboration is how we’ve always worked. We know that the best ideas are the ones that result from a diversity of thought, generosity of spirit, and the courage required to bring new thinking to life. We know this is the kind of collaboration that transforms business. We promise this year will be no different.

Emotive Brand is a San Francisco branding agency.

Originally published at www.emotivebrand.com on January 6, 2016.