@ Promoted
Published in

@ Promoted

Why Streaming First at Promoted

…starting with batch produces a fundamentally different, inferior product, even after upgrading to streaming later.

The Situation

Next Year…

Product leadership is not driven by incremental engineering improvements.

Why This Happens

How Streaming Leads Product Design

User Design: Reactive vs Personalized

If a more reactive system was critical in the past, and didn’t have one then, then these users wouldn’t still exist, and you can’t measure product impact for them now.

Measurement and Survivor Bias

Organization Shifts and Operational Costs

Why Promoted Leads with Streaming



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