The One Word That’s Attacking Your Brand’s Viability

“Alright” as in “It’s Alright”. This word can be found wreaking havoc at your neighborhood bake sale, in that new granola you tried, the restaurant that you always confuse that other place and your Uber ride from two weeks ago.

Its known alias’ are: Sub-standard, mediocre and average. It does rank above the likes of “Sucks” but not enough to sell more product or produce more joy. Think of the last time someone asked how you’d describe your Mom’s cooking and you responded with,”It’s alright”. I suggest you run.

Companies competing in today’s marketplace understand the level of competitiveness needed to stand apart and with brands being downgraded from “Awesome” to “Alright” at a record pace my suggestion is to create an open dialogue with your current customers. As in give a “you know what” about them.

Granted, this is not new advice but it’s yet to be treated as the norm.

Go Deeper With Your Tribe

Instead of clamoring to outdo the new kid who is “threatening” your business, talk to your customers. Talk to the customers who haven’t bought from you in the past year. Talk to customers who took the time to write about how much you suck. Then listen. You will be better for it and you may find what they actually want isn’t what your competition is offering.

This practice isn’t easy or always fun but most medicines aren’t but if you want to keep “Alright” at bay you better start communicating.