Summer Branding Opportunities
It’s finally summer, and that means people across the country are spending more time outside. Whether it’s a long-awaited beach trip or simple Fourth of July cookout, there are tons of hot weather branding opportunities for companies looking to get their name out there.
Think Big
The first thing most people want to do when the mercury rises is hit the water, and beach towels present a big opportunity–literally. One option from Q-Tees is the QV3060, which is 5 feet wide with an imprint area up to 52" x 26". From across the beach, that can read as clearly as a 30-foot billboard. Plus it’s available in 13 colors including attention-grabbing summer favorites Azalea, Hot Pink and Lime Green.
Think Small
Towels don’t come in just one size! While a single beach towel can make a big impact, don’t underestimate the opportunities presented by crowds. Small fitness towels distributed to gym-goers can blanket a huge warehouse gym with your company’s logo during peak hours. And small rally towels offered to fans at a baseball game can lead to big visuals on the jumbotron. Plus, those towels will be used again and again after that day, spreading your message far and wide.
Think Outside the Box
Lounging waterside may be the first summer visual to come to mind, but it’s far from the only opportunity presented by higher temps. Midwesterners may not have beach access, but they are the kings and queens of barbecue. Regardless of whether your local barbecue champ is into Carolina style ketchup and vinegar-based sauces or Kansas City favorite tomato and molasses-based sauces, they’ll need a good quality, pocketed apron for outdoor grilling.
Summer may not last forever, but the impact you make could at least last beyond the season.
