Search Engine Marketing (SEM) aka PPC

Soumyanil Nath
PROPELLE AGENCY
Published in
3 min readFeb 25, 2020

Pay-per-click advertising also known as PPC is certainly one of the best methods to promote products and services online. With the selection of the correct keywords, businesses can efficiently reach out to customers who are actually on a post for their products and services. Propelle agency, the best PPC agency in London, provides customized PPC solutions to small and fair-sized companies using Google AdWords and Yahoo! Search Marketing.

To us, no one PPC campaign is the same. As our valued client, we take time understanding your business before creating the best PPC strategy to attain your desired goals and objectives. Our in-house dedicated team is continually working to stretch our clients’ advertising dollars by achieving higher conversion rates, higher navigate rates, and improved quality scores while lowering conversion costs.

What is SEM?

While SEO refers to gaining traffic by means of unpaid or free listings, SEM is the process of buying promotions on search engines to gain Internet traffic. SEM ensures that your website can be found by increasing perceivability in search engine result pages (SERPs) through Pay-Per-Click (PPC) Search Marketing.

PPC Search Marketing allows you to get a quick and high influx of relevant traffic using paid search results, which in turn leads to more buyers and better conversion rates. The search results are activated by specific keywords associated with your website. Parallel to that, SEO is recommended and catered more towards your business’ long-term marketing and branding strategy.

When utilized together, both SEM and SEO assume a crucial role in generating relevant traffic just as fulfilling a positive brand image for your company. Propelle agency is privileged to have worked with a rundown of steadfast clients, each of whom represents the trust we have earned from providing effective PPC solutions at pocket-friendly prices.

What is Lead Generation?

Lead Generation is known as the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

Specifically, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Why is Lead Generation Important?

The buying process has changed, and marketers need to find better approaches to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email impacts, marketers should now concentrate on being found and learn to construct continuous relationships with buyers.

The Leader in Lead generation

Propelle agency is constantly dedicated to cover all the PPC and lead generation requirements with Excellency. We are also known to be the top lead generation agency in London. Our expert professionals team with a relentless workforce to provide speedy and reliable digital solutions. So, if you need any digital marketing services, then you get in touch with us.

--

--