We worked with Starship to optimise their site for their three main user groups.
Starship Children’s Health is a dedicated paediatric healthcare service and major teaching centre, providing family-centred care to children and young people throughout New Zealand and the South Pacific.
Starship’s website addresses the needs of three distinct user groups: clinicians needing treatment guidelines, patients needing more information, and support — people who want to contribute to the Starship Foundation.
While the website was well-trafficked, Starship was interested in improving the user experience in a number of areas to better serve each customer segment.
Our teams worked together in an agile fashion to relaunch the site on a new content management system (Contentful) with much improved IA, search and navigation, while focusing on the user experience and optimising the donation page journey.
Within three months of launch, monthly contributions doubled, and there was an increase in opt-ins from 1.67% to 64%. We’ve continued to provide support on an ongoing, ad hoc basis.
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