New Zealand Rugby (NZR) is the governing body of rugby union in New Zealand. They lead, support, grow, and promote New Zealand’s national game by forming and managing our national teams, administrating national competitions, participating in international competitions and matches, and assisting community rugby throughout the country.
The All Blacks are New Zealand’s number one national rugby side and have rated among the best in the world for well over 100 years. Over the last few years, the success of the All Blacks at world competitions has propelled New Zealand Rugby’s massive growth in terms of fans, sponsorship opportunities, players and popularity of the sport, especially outside of New Zealand. With a large local player community and global fanbase in the millions, NZR has both significant reach and responsibility.
Given the size of their obligations, NZ Rugby believed it could be doing more to both support the playing community as well as provide more services to supporters and fans worldwide.
We came on board to help NZR with a couple of initiatives.
MyRugby is the official New Zealand Rugby community app. We released an early version of this app in 2018.
The app has two main purposes — to make info around teams easier to access for both fans and team managers.
Fans are able to follow their favourite local teams, right from Juniors through to the Prems, and find out upcoming fixture information including venue address, field number and kick-off time. It also shows their previous scores, right from Juniors to the Premier League.
The app gives Team Managers the ability to manage multiple teams, built timesheets easily using preloaded player info, score games, and assign scoring to individual players. All team info and scores can then be submitted directly from the app.
Japanese All Blacks Site
The All Blacks have a huge following in Japan, after years of hard work spent building their brand there. They’ve had commercial partnerships with Japanese firms, and their main sponsors AIG and Adidas have run large PR campaigns in Japan to build their following. Over the years, many All Blacks players have become near household names in Japanese households. In addition, 2019’s Rugby World Cup was held in Japan.
Because of this, NZ Rugby needed a Japanese language version of allblacks.com, and we built it for them. The Silverstripe content management system was used as a scaleable & robust enough solution to accommodate not just this site, but their flagship site and multiple auxiliary sites which were all on different platforms.
One of the other initiatives we completed was the live streaming test of All Blacks games through allblackstv.com. Propellerhead provided all of the sign-up, payment and permission services. We constructed the integration to take live content from service providers into our online streaming platform. We worked with the challenges of on-demand scalability and real-time monitoring and support.
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