PSA For Stressed creatives

A PSA for stressed creatives

Help us to free creatives from stress.

PabloZarate™
PabloZarate™
Published in
2 min readJul 5, 2013

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Let’s face it. Creatives (any kind of creative people) often think that being stressed or under pressure is normal and sometimes expected in our line of work… Well, pardon my French, but f*#k that sh!t.

Let me ask something to every designer, writer, journalist, photographer and basically everyone who works in the creative business… Do you really think that stress is a necessary evil? And don’t tell me that your “best work” always comes in the worst moments. Because if you really think that, you should add the word “Masochist” to your LinkedIn profile.

Stressful situations have nothing to do with creativity.

Your best work, whatever it might be, will always come when you’re feeling in balance —when you’re feeling happy and confident of your own talent.

That’s why I’m trying to start this movement. A sort of wakeup call to every creative out there who feels suffocated by his own job.

I call it: PSA for stressed creatives.”
It’s based on some phrases and thoughts that I repeat to myself every time I feel stressed or burned out.

Nothing cheesy, just basic (but important) reminders that help me to gain back my dharma.

This project will consist of a series of graphic posters beautifully designed by great and talented people who agree with this powerful idea:

« We can —and must— fight back stress »

So far we have two messages out there: Breathe. It’s important and If you don’t love it, it’s ok to leave it. And we’re not planning to stop any time soon.

This is just the beginning. You can expect more to come in the next weeks.

The important thing here is for every poster to serve it’s purpose, which is to comunicate it’s message in an appealing and creative way.

And as a plus for anyone interested, most of the posters (and other cool related stuff) are going to be available for purchase.

If you consider yourself a creative, I would like you to join us and help us spread the message. Visit the Facebook page or follow us on Twitter and be part of this movement.

I encourage you to share, comment and even participate in the creation of one of these posters. You might end up helping other colleagues to release some pressure and you’ll also feel better about yourself.

I know I did.

All PSA’s posters together so far.
From Left to Right: “Breathe.It’s important” by Pablo Zarate, Juliana Rojas and Lionel Fernandez Roca — “If you don’t love it, it’s ok to leave it” by Alejandro Cordara, Laura Marcello, Juliana Rojas, Lionel Fernandez Roca and Pablo Zarate.

Thanks for reading.

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