Multifamily Real Estate Technology
The commercial real estate industry is undergoing tremendous change; from co-working and co-living to technology, as well as an incredible economic run, the future will not look like the past. Our respected panelists discuss how technology is and will continue to change Multifamily Real Estate.
Panelists: Erina Malarkey, CEO Remarkably; Barret Newberry, CEO Leasera; and Asaf Goldberg, from the French company Buildrz. Moderated by Brock Freeman.
Complete Bios below the video
Erina Malarkey is the co-founder and CEO of Remarkably, a portfolio performance software that empowers owners and property managers to make informed decisions about marketing investments to improve asset and portfolio performance. Erina has spent over a decade helping owners, investors, and developers lease up their buildings, maintain stabilization and achieve their revenue goals in some of the hottest markets across the country. As the former co-founder of VMO, she acquired and supported an impressive list of clients such as Greystar, Bentall Kennedy, The Carlyle Group, and UBS. Erina was a 2017 ‘One to Watch’ finalist in the NAHB Multifamily Pillars of the Industry Awards and was a 2018 finalist in the ‘Rising Rock Star’ category of the ELEVATE Awards honoring diversity and women’s leadership in commercial real estate.
Barret Newberry is a technology and real estate professional with a strong focus on consumer services. After the sale of his second company, he spent years consulting for innovation for Fortune 500 companies. His role, having been dubbed the “Millennial Consultant”, was to map incentivization and engagement strategies for products and services geared towards Mellinnials, Gen Y and Gen Z. He is co-founder and CEO of Leasera, a company that recognized a fast growing opportunity to unify property owners and renters across the common goal of growth. Leasera is a unified rental platform that strengthens diverse operational needs across Listing, Leasing & Loyalty tools. Renters can now build on an exciting lifestyle, unifying access across investments, travel destinations and direct to door services like dog walking and food delivery all through a single platform — they are strengthening property management through machine learning and pro-renter empowerment.
Asaf Goldberg started his journey in the property value chain as a Tel Aviv based architect, specialized in residential development projects. His studies at Sci-Arc and the time spent in LA had generated the passion for parametric design and integrating data and technology into property development. Later serving as Municipal Government’s head of Public Property department, Asaf is now finishing his MBA studies at HEC Paris with specialization in Digital transformation. He currently works as a business developer for Buildrz, a Paris based startup accelerating Real estate development through BIM, Data Analytics and Collaborative work. Buildrz transforms local zoning regulations into digital assets, providing developers with Land Sourcing, Risk Checking, Financial Analysis and Optimized online sales. Asaf recently launched Buildrz Seattle prototype — its first city outside of France — researching US multifamily market, analyzing local data and engaging with city stakeholders.
Brock Freeman is a Managing Parter at Kirkland Capital Group and Equity St. Capital, and advises several Real Estate startups and funds. He runs the monthly PropTech Seattle Open House event, and is the Seattle Regional Chair for FIBREE, the Foundation for International Blockchain and Real Estate Expertise. His career spans technology, finance, and real estate in both Asia and America. He is a member of the Cascadia Blockchain Council and testified to the Washington State House Committee on Innovation and Technology on behalf of the first blockchain bill.
The Seattle Real Estate, Technology, and Construction markets are all booming and new technologies and startups are beginning to transform this “biggest of all markets.” If you are interested in how data, software and technology will transform the Seattle real estate and housing market, join us to learn, network and thrive.
We hold monthly “Open House” events focused on investing, real estate tech, digital design, FinTech, PropTech, Startups and more — all industries poised to change as the built environment in which we all live is transformed.
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