Most business websites have an FAQs page sitting in the footer — or as we like to call it, the junk drawer. Before creating your own FAQs…

No matter what you’re selling, the homepage is probably the most important part of your website. The adage that first impressions matter is…

The brain is always trying to survive and thrive. At the simplest biological level, our brains are tasked with keeping us alive…

When running an online store, there’s no shortage of metrics to keep track of. We suggest drawing your primary insights from a handful of…

There are a horde of metrics used to monitor growth — average order value (AOV) isn’t the only one, but this will help you.

A wise man (Bill Gates) once observed: ‘Your most unhappy customers are your greatest source of learning.’

So your analytics are telling a powerful story: your website is drawing in visitors, but not as many are turning into paying customers as…

Think of it as your to-do list when researching an ecommerce agency.

The way of the future