A TRUE LEADER OF COURSE : AWAIT THE BIG CHANGE.

Prosperousca IO
Prosperous Capital
Published in
6 min readJun 9, 2018

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By Meleeza Rathnayake

People and planet are at the heart of our purposeful story. And it all begins with a woman.

Women are the centre of a home. They work hard not only in their households, but in the workforce too, as making ends meet also falls on their shoulders.

Empowering women through women. Prosperous Capital & Credit Limited (PCCL) operates on this philosophy, using sustainable microfinance solutions. Based on sustainable development, we strive to contribute to socioeconomic progress in Sri Lanka by empowering women in rural parts of the country to generate an income and become economically self-sufficient.

We don’t stop there.

By empowering the woman in the home, we strengthen their family. Women in a family unit and family-run businesses are our main target group. Our development officers, all women, identify women in rural parts of Sri Lanka who do not qualify for traditional banking services. When we finance a woman, the micro, small or medium enterprise (MSME) loans we provide are analysed under various criteria, including health, hygiene, the business’ environmental impact, and access to education.

They receive an initial capital of LKR 25,000–100,000 to start a small business of their choosing. Once they start generating a healthy income, they gradually pay back the loan. The women set up small businesses in the agriculture, pottery, weaving, and livestock farming industries, among others.

We also created Islamic Microfinance solutions that comply with Shari’ah Law to help economically vulnerable Muslim families to develop their livelihoods.

None of this would be possible without our colleagues. We offer them a qualification in microfinance, and build their capacity through training programmes, including training overseas and exposure visits. Our field staff receive life insurance, motor cycles, fuel, uniforms, mobile phone facilities and training.

To do what we do for people, we need the planet. In addition to financing MSME projects that have a positive environmental impact, we distribute a plant with each loan we give, and closely monitor the outcome. We have also launched a number of green microfinance initiatives.

With the time passing by we step into another venture,

The blockchain is an undeniably ingenious invention — the brainchild of a person or group of people known by the pseudonym, Satoshi Nakamoto. But since then, it has evolved into something greater, and the main question every single person is asking is: What is Blockchain?

By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet. Originally devised for the digital currency, Bitcoin, (Buy Bitcoin) the tech community is now finding other potential uses for the technology.

Bitcoin has been called “digital gold,” and for a good reason. To date, the total value of the currency is close to $9 billion US. And blockchains can make other types of digital value. Like the internet (or your car), you don’t need to know how the blockchain works to use it. However, having a basic knowledge of this new technology shows why it’s considered revolutionary. So, we hope you enjoy this, what is Blockchain guide.

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”

Don & Alex Tapscott, authors Blockchain Revolution.

As web infrastructure, you don’t need to know about the blockchain for it to be useful in your life.

Currently, finance offers the strongest use cases for the technology. International remittances, for instance. The World Bank estimates that over $430 billion US in money transfers were sent in 2015. And at the moment there is a high demand for blockchain developers.

The blockchain potentially cuts out the middleman for these types of transactions. Personal computing became accessible to the general public with the invention of the Graphical User Interface (GUI), which took the form of a “desktop”. Similarly, the most common GUI devised for the blockchain are the so-called “wallet” applications, which people use to buy things with Bitcoin, and store it along with other cryptocurrencies.

Transactions online are closely connected to the processes of identity verification. It is easy to imagine that wallet apps will transform in the coming years to include other types of identity management.

The PCCL has brought it all home,

Here’s what our CEO, “Mr.Madhawa Edussuriya” has to say,

Chief executive officer (CEO) is the position of the most senior corporate officer, executive, leader or administrator in charge of managing an organization — especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (e.g., Crown corporations). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity,[1] which may include maximizing the share price, market share, revenues, or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization’s mission, such as reducing poverty, increasing literacy, etc. Titles also often given to the holder of CEO position include president, chief executive (CE), executive manager (EM), managing director (MD) and representative director (RD) (in Japan).

The responsibility of an organization’s CEO are set by the organization’s board of directors or other authority, depending on the organization’s legal structure. They can be far-reaching or quite limited and are typically enshrined in a formal delegation of authority. Typically, responsibilities include decision maker on strategy and other key policy issues, leader, manager, and executor. The communicator role can involve speaking to the press and the rest of the outside world, as well as to the organization’s management and employees; the decision-making role involves high-level decisions about policy and strategy. As a leader of the company, the CEO or MD advises the board of directors, motivates employees, and drives change within the organization. As a manager, the CEO/MD presides over the organization’s day-to-day operations.The term refers to the person who makes all the key decisions regarding the company, which includes all sectors and fields of the business, including operations, marketing, business development, finance, human resources, etc. The CEO of a company is not necessarily the owner of the company.

Mr.Madhawa Edussuriya can be named as that constant support of the Prosperous Capital and Credit Limited.

He is the Managing Director,the Founder and the Chief Strategist of Prosperous Capital & Credit Limited.

He has a renowned experience of 15 years in the finance industry and was instrumental in setting up and scaling up microfinance operations at Commercial Credit and National Lanka Finance. He Mobilized over LKR 10,000 Mn as the Director of Investments Ceylinco Grameen, he was also the former Deputy General Manager (Sales and Microfinance) at Commercial Credit and Finance, General Manager at National Lanka Finance and Director Civil Aviation Authority, Director Premier capital Promoters & Consultancy Ltd. He holds a MBA and Msc. He os Fellow member of the Microfinance Association UK, Member of Association of Business Executives UK and Member of Sri Lanka Institute of Directors.

He was Awarded “The Best Leader Platinum Award” in 2010 in recognition of his contribution at Commercial Credit. Heading microfinance, sales and operations at Nations Lanka prior to setting up PCCL. At present he also serves as a Director of Pro IT Solutions (Pvt) Limited.

And Mr.Madhawa Edissuriya has gone beyond in making this project a success,

“When we first joined the Micro finance industry, we practiced SMART microfinance fully heartedly. To provide the best services, we engaged in a variety of practices such as SPM, CPP etc. One of our biggest goals was to become a prime contributor in poverty eradication. However with time, we found out it was too difficult to accomplish our goals with the usual ways of the industry. The traditional methods and although advanced, was not efficient in the way I dreamed of. This is when we decided to move forward in a journey we never thought of before, with the latest technical support. To eradicate poverty, we decided to associate the support of the block chain technology and elevate all the lives suffering from poverty. It is a dream come true. We have a specially recruited brilliant team, who together with me work towards its achievement. A big change that will transform the lives and hearts of thousands. A global phenomenon. All preparations are current beyond completion.We are now ready for the change. “

Let’s together , “Await the Big Change”.

Stay tuned! Few days more to in revailing!

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Prosperousca IO
Prosperous Capital

Prosperous Capital & Credit Limited (PCCL) is an award wining sustainable driven Micro and SME Finance organization in Sri Lanka.