GREEN IS POWER, ASK HULK!

Prosperousca IO
Prosperous Capital
Published in
3 min readJun 18, 2018

By Meleeza Rathnayake

“Lead the scene to make it GREEN.”

Protecting our Mother Nature is our Responsibility.

And fulfilling your responsibilities, is not your choice.

Here is PCCL giving you beyond a chance.

Telling people to live differently doesn’t work. Previous attempts at moral coercion have led the green movement down an unpopular cul-de-sac, at the end of which libertarians poke easy fun at those holier-than-thou environmentalists brooding on their miserable prognoses of planetary collapse.

If we are really to live differently, it will not be as a result of moralizing; it will happen because we want to, and because we come to reconnect with our environment and the other living things that make life worthwhile.

As psychologists are increasingly telling us, two emotions dominate modern life: feelings of emptiness strongly linked with materialism, and feelings of hope linked to a belief that we can find better ways to live. The tragedy is that the optimism we share is often channeled into the belief that we can realize our dreams through the things we consume — a problem that “green consumption” will do little to alleviate.

But psychology is also clearly demonstrating that most of us have a deep, unconscious connection with, or love for, the natural world. For example, this recognition has been enshrined in the idea of “biophilia” — the hypothesis, developed by the great biologist.

Emerging economies are where energy demand will grow the most over the coming decades. One way to mitigate climate change, in spite of increased consumption, is to encourage the use of energy efficient equipment as well as renewable energy.

This idea is at the core of green lending, i.e. loans that are dependent on environmental criteria for the planned use of funds. In developing economies, green lending is increasingly becoming a topic, especially for financial institutions eager to unlock business opportunities.

Green lending refers to a lending dependent on environmental criteria for the planned use of funds. It is part of the wider sustainable investing and aims to reduce the impact on the environment of new lending activities.

Starting in 2005 major US banks such as Wells Fargo (July 2005, $1bn over 5 years) and Bank of America (March 2007, $20 bn) started dedicating financing toward sustainable entrepreneurship. This usually meant financing the building of environmentally sustainable or friendly buildings or enterprises. The green lending initiative appear to have been taken by the lenders as opposed to borrowers.

In 2018 the Loan Market Association in the UK issued Green Loan Principles to ensure any green loan is used for eligible green projects. This includes stating that this must be clearly articulated in the finance documents along with the expected environmental benefits, which must be assessed, quantified, measured and reported by the borrower. The list of projects that qualify as green is based on the list that the International Capital Market Association uses to define Green Bonds.

There is no current definition of ‘green lending’ but one interpretation is that it is lending which is subject to fulfilment of certain environmental criteria, for the planned use of funds. Lenders may look to assess a borrower’s sustainability strategy and the underlying sustainability risks in real estate collateral.

Through the Better Buildings Partnership, a collaboration of the UK’s leading commercial property owners, some areas are looking to improve the sustainability of the existing commercial building stock. Green lending is very much a developing concept, defining what ‘green’ remains challenging in different scenarios (a consistent methodology to apply in every transaction is yet to be developed). Importantly, where property is leased, borrowers will not always have control, which could create further difficulties to implement a green strategy.

Buzzwords such as ‘green buildings’, ‘green lending’ and ‘sustainability’ are becoming ever more widespread in the lending market. As part of the ‘Green Agenda’ national bodies are looking at developing and instigating sustainable development strategies.

Prosperous Capital and Credit Limited, just brought it to your door step.

Stay Tuned for more.

Await the Big Change.

INFORMATION EXTRACTED FROM :-

- https://www.muckle-llp.com/enews/green-lending-2/

- https://www.theguardian.com/environment/2008/feb/27/1

- https://www.responsability.com/en/green-lending-unlocking-opportunity-developing-economies

- https://en.wikipedia.org/wiki/Green_lending

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Prosperousca IO
Prosperous Capital

Prosperous Capital & Credit Limited (PCCL) is an award wining sustainable driven Micro and SME Finance organization in Sri Lanka.