Today, it proactively upholds the repute as a revolutionary change agent through poverty alleviation and rural community development.
Woman is the lifeline of a family. Finance a woman you finance an entire family. Having understood this reality women empowering has become innate to our Vision and Mission. At the inception we consciously decided to recruit young women to play the role of Development officers. This strategic move in our evolutionary journey has helped to improve client protection and accessibility to women entrepreneurs. This change no doubt sets us apart within the finance industry in our resolve to effect change.
During its journey Prosperous Capital & Credit Limited (PCCL) was proud to bring added value to the micro finance sector in Sri Lanka through various innovative facilities. The strengths and courage we have derived from our strong customer base has driven growth and expansion at many levels and today, our company is even better positioned to deliver excellence in financial services to the thousands of customers we serve.
Enabled by vast experience and know-how in the finance industry, PCCL began its foray into the micro finance industry in October 2013, in Colombo.
Leveraging on a solid knowledge resource, the Company embarked on a holistic and hands on approach to community empowerment beyond offering monetary assistance, and was able to achieve stable growth over the first year alone. Today, it proactively upholds the repute as a revolutionary change agent through poverty alleviation and rural community development.
In August 2014 the first branch was opened in Sooriyawewa, a rural town in the southern region of the island. This venture can be regarded as one among many firsts in the finance industry involving a region where micro finance had not yet penetrated. Home to a relatively new and diverse community, the dry and arid region was at the time devoid of any flourishing irrigation systems for key livelihood means such as agriculture. Thereafter, the functions and mechanisms of PCCL were decentralized with nine other branches scattered across various parts of the island. Today, we function as a fully-fledged micro finance company with an asset base of USD 2 million with a number of awards of recognition to our name.
Early on we made the conscious decision to recruit young women between 18–24 years to fill the roles of Development Officers. This was a strategic move in our evolutionary journey to improve client protection and accessibility of women entrepreneurs. This change no doubt sets us apart within the finance industry in our resolve to effect change.
