In 2014, Harvard Business Review underscored the fact that acquiring a new customer is anywhere from five to 25 times more expensive than… — In 2014, Harvard Business Review underscored the fact that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. This information is no news for most of us, but it might be hard to digest for some organisations where the focus is…

Practical tips and examples to set and use OKRs as a designer. — We don’t have JIRA tickets or story points to calculate our efficiency, and surely counting number of screens we churned will just give us a number. A lot of our time is spent honing our soft skills, and keeping up with design twitter. There is tons of blogs on how…

See what was introduced during Figma’s conference — Plenty of exciting news presented during this year’s Config conference. If you are curious about how they will impact your favorite design tool and, in the end, the entire workflow, just like last year — grab the mug of your favorite coffee and read the summary in just 3 minutes! Config 2022 — What’s new …

We know too little to avoid mistakes. — Most of us were newly sprouting grass in our 20s; some were setting out for our first jobs, while others were still studying. If you are lucky, you may have already realized your life goal and are confident with your well-prepared journey over the past years. If you are less…

Dark pattern so dark you don’t even see it — We all know what design dark pattern is, click baits, misleading visuals, hidden fees, we see them every day. However, YouTube’s dark pattern is so dark that most users don’t even notice it. The “Skip Ad” Button: the Devil You Never Expected YouTube get paid by the advertisers when they insert video ads. And they get paid even more…