Double your impact by supporting The World during NewsMatch

Louisa Lincoln
PRX Official
Published in
4 min readNov 1, 2019

Donations to The World will be matched dollar for dollar thanks to the NewsMatch campaign.

The World host Marco Werman visits Moscow’s Red Square during a reporting trip in Russia. Photo: Daniel Ofman/The World.

Ready, set, go! The 2019 NewsMatch campaign is on! Right now, your donation to The World will be matched dollar for dollar thanks to the NewsMatch campaign.

NewsMatch is a national, grassroots fundraising campaign to support nonprofit news organizations. The campaign matches donations to nearly 200 nonprofit newsrooms across the country, starting today and running through the end of the year. All participating organizations, including PRX, are members of the Institute for Nonprofit News.

Supervising Producer Patti Daniels listens to Executive Producer Andrea Crossan during The World’s morning editorial meeting. Photo: Steven Davy/The World.

PRX is taking this opportunity to highlight the tremendous work of our flagship daily international news show, The World, which airs on nearly 300 stations across the country. Every day, the team at The World brings millions of listeners news from around the globe, tailored for an American audience. Led by host Marco Werman and Executive Producer Andrea Crossan, The World strives to connect with listeners on a deeper level through in-depth, on-the-ground reporting that brings listeners to the center of the story and explores the human side of some of the biggest events of our time.

As you might imagine, this kind of international reporting is expensive and demanding to produce for a daily global news program. But that’s where you come in. Listener contributions to The World help fund everything from the day-to-day production of the show to the equipment used by journalists on international reporting trips to the talented team of producers and editors who get the show on the air, day after day.

In that spirit, we’ve compiled a list of five reasons (although there are many, many more we could list) you should support The World during this year’s NewsMatch campaign.

The World Environment Editor Carolyn Beeler on board the Nathaniel B. Palmer research vessel in Ryder Bay, West Antarctica, where she was embedded with scientists studying melting glaciers and their effect on rising sea levels. Photo courtesy of Carolyn Beeler.
  1. Stories you can’t — and won’t — hear anywhere else
    Earlier this year, Environment Editor Carolyn Beeler spent two months embedded with an international group of scientists studying melting glaciers in West Antarctica and reporting, in near real-time, for The World. Not every newsroom would invest so heavily in this kind of climate change reporting, but that’s exactly what The World does — bring listeners stories that go deep, pulling apart complex issues and analyzing them from multiple perspectives. It’s that kind of international reporting you won’t find anywhere else.
  2. Human-centered storytelling
    Every day, when you tune in to The World, you’ll hear firsthand perspectives from individuals directly affected by the events in the headlines, not pundits or talking heads. The World is committed to bringing you diverse voices and unique perspectives from across the globe, and this mission informs the voices you hear on the air. In fact, in the last year, 52% of sources on the show were people of color, with women of color making up the largest portion of sources. In addition, 70% of the stories on the show and on theworld.org were written and produced by women.
  3. Global perspectives
    There has never been a more important time to understand the global perspective on the events of the day — from the unfolding Ukraine scandal to unrest in Hong Kong and conflict in Northern Syria, events and policies that happen in the United States have wide-ranging effects abroad. That’s why The World aims to bring you international news and information with context, perspective and empathy that makes you a better-informed global citizen.
  4. On-the-ground reporting
    Being in the field is core to The World’s mission of bringing listeners the stories of real people who are experiencing the consequences of world events beyond their control. In the past year, journalists from The World have reported from Saudi Arabia, Russia, Hong Kong, Hungary, Thailand, Turkey, Brazil, Ghana, Mexico, Argentina, Chile, Antarctica and beyond to produce original stories that help you, the audience, better understand global affairs.
  5. A focus on key issues
    All of the reporting you hear on The World is centered around five key issues that have become central to understanding our world today — the environment, immigration, women’s empowerment, global security and human rights. This focus informs everything from The World’s coverage of the big issues to the questions that reporters ask their sources.

Support the outstanding journalism at The World by making a contribution today — and double your impact, while you’re at it.

The World Reporter Rupa Shenoy interviews a source during a reporting trip to Ghana.
The World Reporter Rupa Shenoy interviews a source during a reporting trip to Ghana. Photo: Selase Kove-Seyram/The World.

Thank you to the many organizations that made NewsMatch possible this year, including the Institute for Nonprofit News, News Revenue Hub, The Miami Foundation, Knight Foundation, Democracy Fund, Facebook Journalism Project, Ethics and Excellence in Journalism Foundation, Jonathan Logan Family Foundation, and Present Progressive Fund at Schwab Charitable.

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