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PRX Announces Journalism Podcast Accelerator to Train Local Journalists Around the U.S.

Applications for the PRX Journalism Podcast Accelerator are now open to journalists in communities supported by Knight Foundation who want to refine, re-launch, or sustain a podcast

training.prx.org/programs/prx-journalism-podcast-accelerator

Public media organization PRX today announced the PRX Journalism Podcast Accelerator, a podcast development and training program for local journalists across the United States who are located in and serving communities supported by the John S. and James L. Knight Foundation. Knight invests in models and methods that advance the practice of journalism, build trust, reach new and diverse audiences, and generate revenue solutions to ensure a sustainable future.

“Audio is an increasingly powerful tool for journalism,” said Stephanie Kuo, Director of Training at PRX. “Journalists are in a position to create podcasts that are not only informative, but that resonate within their communities. But we also know that there are challenges to creating podcasts that are well-resourced and sustainable. The PRX Journalism Podcast Accelerator will help journalists address these challenges head-on. Thank you to the Knight Foundation for supporting this work.”

Applications to the PRX Journalism Podcast Accelerator are now open. Learn more about the submission process here.

“The growth of podcasts shows us how communities are choosing to access information,” said Karen Rundlet, Director of Journalism at Knight Foundation. “The PRX Journalism Podcast Accelerator will provide training around the monetization of podcasts. Knight also invested in this program because of the commitment to developing local news products for underserved audiences, which often means communities of color.”

The PRX Journalism Podcast Accelerator plans to support 20 teams of journalists in the program, organized into four cohorts across different regions of the U.S. Each team will participate in an intensive 12-week curriculum focusing on key pillars of podcasting, including audience-centered content, business development, strategies for monetization, and workflow within a larger organization. The program is open to those seeking to refine, reshape, or relaunch an existing podcast while building new strategies to sustain audio production.

Participants will receive:

  • 12 weeks of intensive training in podcast development with a focus on developing and strengthening content concepts, introducing and implementing technical and creative skills grounded in collaboration and iteration, and best practices for areas such as audience engagement, branding, and monetization;
  • $5,000 in funding for production costs; and,
  • Access to a network of industry experts and a community of peers to learn from and alongside.

Teams of at least two individuals each from local news outlets — including local newsrooms that serve historically underserved audiences — or who are affiliated with a newsroom and/or making podcasts are encouraged to apply. Applications will be considered on a rolling basis from now until June 2023.

To encourage regional collaboration within training cohorts, the PRX Journalism Podcast Accelerator will aim to group participants by region:

  • Training for the West Coast cohort will take place from late August 2022 through December 2022;
  • Training or the Midwest cohort will take place from January 2023 through April 2023;
  • Training for the South and Southeast cohort will take place from May 2023 through August 2023; and,
  • Training for the North and Northeast cohort will take place from August 2023 through November 2023.

Applicants are encouraged to apply by the training periods for their regions, but are permitted to apply within any application window.

As the program is open to journalists located in communities supported by the Knight Foundation, applicants must be based in: Akron, Ohio; Charlotte, North Carolina; Detroit; Columbus, Georgia; Macon, Georgia; Milledgeville, Georgia; Miami; Bradenton, Florida; Tallahassee, Florida; Palm Beach County, Florida; Philadelphia; State College, Pennsylvania; San Jose, California; Long Beach, California; St. Paul, Minnesota; Duluth, Minnesota; Aberdeen, South Dakota; Biloxi, Mississippi; Boulder, Colorado; Columbia, South Carolina; Myrtle Beach, South Carolina; Ft. Wayne, Indiana; Gary, Indiana; Grand Forks, North Dakota; Lexington, Kentucky; or, Wichita, Kansas.

See here for a breakdown of states considered to be located in each region of the U.S.

The PRX training team has worked with a number of journalists and producers to help develop podcasts rooted in local communities, including “Port of Entry” from KPBS in San Diego; the investigative podcasts “Through the Cracks” from WAMU in Washington, D.C. and “Sick” from Side Effects Media and WFYI; “The Modern West” from Wyoming Public Media; and “Black in Appalachia.” PRX has also led audio workshops with the Institute for Nonprofit News, the Asian American Journalists Association, and the National Association of Hispanic Journalists.

For more about PRX training, visit training.prx.org.

For more about the PRX Journalism Podcast Accelerator, visit training.prx.org/programs/prx-journalism-podcast-accelerator.

About PRX

PRX is a non-profit public media company specializing in audio journalism and storytelling. PRX serves independent producers and organizations by helping them connect to their most engaged, supportive audiences. One of the world’s leading podcast publishers, PRX works in partnership with TED, PBS, the Smithsonian, Futuro Media, GBH, Religion of Sports, and more. PRX is also home to Radiotopia, known as one of the most creative and successful podcast networks. In addition, PRX distributes trusted and treasured public radio programming to hundreds of stations nationwide, including “The World,” “The Moth Radio Hour,” “This American Life,” “Snap Judgment,” “Reveal,” “The Takeaway,” and “Latino USA.” PRX programs have been recognized by the Peabody Awards, the duPont-Columbia Awards, the IDA Documentary Awards, and the Pulitzer Prizes. Visit PRX.org for more.

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PRX is a non-profit media company shaping the future of audio by producing and distributing content, building technology, and training talent.

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