PRX Partners with WGBH
At PRX, we’re always looking for new and unique partners to work with to drive bold audio projects and help reach new audiences. Sometimes, the best partners are located right in our own backyard.
Today, we’re excited to announce a new partnership with WGBH, where we’ll work together on a range of podcast initiatives including creation, distribution and monetization.
“WGBH has long been a content powerhouse in the industry and we are thrilled to work with them on their full portfolio,” said Kerri Hoffman, CEO of PRX. “Our technology, experience and scaling capacity will help WGBH position itself for the next generation.”
WGBH is PBS’s single largest producer for television, producing some of the best-known series — Nova, Masterpiece, Frontline, American Experience, Antiques Roadshow and Arthur, to name a few.
WGBH’s public radio station has grown its journalistic operations dramatically, and become a significant contributor to news that listeners rely on, both locally and nationally, through the NPR news network. The company has been recognized with hundreds of honors: Emmys, Peabodys, DuPont-Columbia Awards, and two Academy Awards.
“PRX’s reputation as a nimble innovator is well known. The public media mission is in their DNA. That, coupled with their deep understanding of podcast creation and distribution, makes this an ideal partnership to extend the impact of WGBH’s work,” said Bob Kempf, WGBH vice president of digital services.
PRX will be working with WGBH’s digital team to leverage their significant public media brands and help transform them into successful podcasts, while developing new show ideas. While PRX will certainly benefit from WGBH’s deep industry roots and commitment to top-quality content, WGBH will look to PRX to help create even more content, grow revenue, and engage new audiences.
About PRX
PRX is shaping the future of public media content, talent and technology. PRX is a leading creator and distributor, connecting audio producers with their most engaged, supportive audiences across broadcast, web and mobile. A fierce champion of new voices, new formats, and new business models, PRX advocates for the entrepreneurial producer. PRX is an award-winning media company, reaching millions of weekly listeners worldwide. For over a dozen years, PRX has operated public radio’s largest distribution marketplace, offering thousands of audio shows including This American Life, The Moth Radio Hour and Reveal.
In 2014, PRX launched Radiotopia, a podcast collective of 16 diverse, independent, story-driven shows, anchored by 99% Invisible from Roman Mars. The network has quickly grown to over 17 million downloads per month.
PRX is a founding partner in Matter Ventures, a San Francisco-based accelerator program helping mission-driven entrepreneurs start media companies that inform, connect, and empower society. PRX’s latest venture is RadioPublic, a company focused on building a mobile audio platform that drives listener discovery, engagement and revenue for creators.
PRX was created through a collaboration of the Station Resource Group and Atlantic Public Media, and receives support from public radio stations and producers, The Corporation for Public Broadcasting, the National Endowment for the Arts, the Ford Foundation, the John D. and Catherine T. MacArthur Foundation, the Wyncote Foundation, The Knight Foundation, and the Alfred P. Sloan Foundation. Follow us on Twitter at @prx.
