Feb 1
Radiotopia from PRX Unveils An Updated Visual Identity and Introduces “audio with vision” Brand Tagline
New brand elements reflect the independent podcast network’s bold authenticity, boundless creativity, and commitment to empowering creators
Radiotopia from PRX, the award-winning podcast network for independent creators, today unveils an updated visual identity for the network. Coupled with this refreshed branding, the new tagline “audio with vision” will serve as an expression of the network’s purpose and mission as a creator-centered home for innovative programming.
Radiotopia from PRX launched in 2014 as the first network of its kind, with roots in public media and built around independent podcasts. The refreshed branding, rolling out beginning today, convey’s the network’s distinct identity in an evolving podcast landscape while reinforcing that Radiotopia is a community that values bold authenticity and boundless creativity.
Inviting listeners to immerse themselves in stories and conversations of all types — intellectual and emotional, real and imagined, entertaining and thought-provoking — Radiotopia will also continue to uphold a producer-centered framework, as creators across the network retain their intellectual property while leading editorial decision-making and production.
Radiotopia’s brand refresh includes the following elements, in addition to the new brand tagline, to reflect the network’s brand attributes including creativity, authenticity, and well-craftedness:
A new color palette to enhance Radiotopia’s brand story through carefully chosen and integrated approaches to typography, imagery, gesture, and composition.
The palette adheres to ADA guidelines and intentional combinations observe the spirit of Radiotopia’s founding colors, including navy and orange, while adding bold, brighter colors to represent a spectrum, which audiences may be familiar with from observing emotionally-resonant sunsets or eye-opening images of the Northern Lights. Such imagery also evokes a sense of place and utopian warmth that Radiotopia aspires to.
New tile markers expressed across podcast tiles.
The new tile markers — branded pennants visible on the logos and artwork of podcasts within Radiotopia — will feature the Radiotopia wordmark logo to highlight interconnection among shows across the network and to encourage brand recognition. The marker will allow for consistent use across all logos as well as flexibility in its location and color choice to accommodate producer preferences. The Radiotopia “zag” will serve as a secondary brand element, reinforcing the wordmark when used in areas such as web platforms. The “zag” has received modest updates to ensure visibility and integrity (more about the wordmark and “zag” below).
Examples of producer artwork featuring new tile markers:
Updated typography.
The Sigmund Pro typeface now joins Radiotopia’s typographic family, complementing the pre-existing Outage font primarily used in the Radiotopia wordmark and helping to facilitate the construction of hierarchies and increased legibility.
Radiotopia will also manifest its refreshed branding via an updated website design at radiotopia.fm and via digital platforms including Radiotopia’s social media channels. Hearkening the history of Radiotopia, the network’s iconic sonic ID will remain audible within podcast episodes.
“We’re thrilled to communicate Radiotopia’s distinct position in an increasingly crowded industry in an energetic and vibrant way. We also aim to continue to raise awareness of the innovative audio produced across the network,” said Donna Hardwick, CMO of PRX. “Thank you to the marketing team at PRX, the team and producers across the network, and to everyone who has contributed to this exciting work.”
“Shows across Radiotopia share a dedication to taking creative risks and delighting audiences along the way. We’re excited to showcase this in our refreshed branding as we continue to empower producers to create shows that are authentic to their bold, inventive visions,” said Audrey Mardavich, Executive Producer of Radiotopia from PRX.
Public media organization PRX worked with Boston-based Sametz Blackstone Associates to develop the updated branding elements for Radiotopia. The new elements were developed in part based on feedback from both listeners and producers.
Visit Radiotopia.fm to learn more about the award-winning podcast network.
About Radiotopia from PRX
Created in 2014, Radiotopia from PRX is the first network of its kind. As a network of independent podcasts, Radiotopia empowers audio creators with the artistic freedom to thrive on their own terms and to bring audiences inspired, high-quality, and well-crafted soundscapes. Programming from across Radiotopia has received recognition from the Peabody Awards, the duPont-Columbia Awards, the Tribeca Festival, and the Pulitzer Prizes. Radiotopia has also been named one of the most innovative companies in media by “Fast Company” and was named network of the year in the inaugural “Adweek” Podcast of The Year Awards.
Immerse yourself in stories and conversations of all kinds — intellectual and emotional, real and imagined, entertaining and thought-provoking. Be part of a community that values bold authenticity and boundless creativity. Discover award-winning audio with vision at Radiotopia.fm.
