A look between the cracks : Ideas that we’re tracking here at PSFK HQ
Hey everyone — my partner Scott is ooo this week so you don’t have his hefty-brain style of analysis and instead have my ADD scatter approach for this bi-weekly blast — but I hope the following helps!
Remember that every day our team bookmarks new ideas in retail and customer experience and they use all that to fuel our IQ syndicated platform, research for our paid Debrief newsletters, do bespoke consulting work — or just write one of our award winning reports. Here’s what’s interesting them right now in retail & CX:
Content Commerce: it’s either Live Streaming or Movie Making. Or both.
Walmart hosts Live Stream Tiktok whopping event
Fitness brands look to organic, short-form video to connect with remote consumers
IWC launches ‘Perfect Timing’ Films
Avon flagship store in LA is a video content studio
Lay’s lets fans send Deep Fake videos from Messi
Lowe’s hardware sees an opportunity to partner with Peloton instructor & influencer for content
Why brands like Pepsi, Anheuser-Busch and others are creating TV shows
Associated PSFK report: Live eCommerce
Waste Not Want Not
IKEA recipe book tells you how to cook with scraps
How Fashion could turn Trash into Treasure
The RealReal takes on upcycling
Resellers look to eradicate fast fashion
Rich people kinda like buying old stuff — no, they really do
Rotation is a free peer-to-peer fashion rental service
Coffee shop itself is circular
M.M.LaFleur opens Peer-to-Peer resale service
Millions sign up to anti-food-waste apps to share their unused produce
Associated PSFK report: Recommerce In The Retail Supply Chain
If Membership = Community? Does Community = Brands?
Popular Brooklyn Ice Cream store rebrands as a ‘Social’
Women only platforms provide relief to macho-nerd sneaker culture
How GAP uses its creative campaigns to represent and engage its community.
Pedigree pet food taps into Clubhouse platform
Associated PSFK report: Community As Growth Asset
Virtually Luxurious
Burberry’s shoppable virtual store manages to approximate a glamorous trip to Ginza
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci has launched a new digital space that allows fans to design their own virtual footwear.
Anthropologie debuts Digital-Only Catalog on Pinterest
Associated PSFK report: Engaging The New Luxury Consumer
New Retail Experiences We’re Watching
Mew Marijuana dispensary “rejects staid cannabis clichés”
Hong Kong gets a Spirituality Store
Philly gets a ultimate food destination with a remake of Giant
Associated PSFK report: The New Role Of The Store
The Road to Purchase
7-Eleven experimental store will allow customers to buy food and beverages without leaving their cars.
Taco Bell will revamp the drive-thru concept.
Burger King partners with Waze to geomarket to “burger super eaters.”
Walmart tracks Waze users from app to store
Associated PSFK report: Reimagining the Automotive Experience
And finally, this is just super interest
Ghost Kitchens as sampling strategy
Until Scott returns!
Piers
Founder, President, PSFK.com
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