The Future of the Real Estate Market

Yusra Ajmal Rai
Psmorfia
Published in
3 min readAug 12, 2021

Switch your realtor (real-estate) business online now.

Lately, the real estate industry is experiencing both disruption and transformation. The reason behind this shift includes the technology innovations and the transition to working remotely because of Covid-19.

The new digital technology has evolved the real estate market from traditional real estate. As the pandemic got worse, it became a need for time to adapt to technological advancement. The concept of PropTech companies has resulted as a game-changer, for example, Immobilier2.0. The VC PropTech investments generated profit and altered lives. The idea was to introduce new-age tech-enabled platforms to assist buyers/investors to indulge in the real estate business and check out the properties without getting out of their homes.

The post-pandemic shift

The virus outbreak has brought an unprecedented crisis in the real estate sector. Physical distancing has changed the outlook of human-to-human interaction and even with the physical space. The closure of commercial spaces such as offices, restaurants, and buildings has hard hit across the value chain of the commercial real estate industry.

Covid-19 vs Real Estate Market

Commercial real estate needs to do more than just adapting to the new norm. Real estate players must take serious action now. It is crucial to digitize and build an engaging experience for tenants, landlords, and brokers. The players need to come up with ways to mitigate the health risks of tenants and customers. The decision-making should involve the best customer experience and strong clientele relationships.

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Why you should switch your realtor (real-estate) business to online now?

To navigate through the virus and protect the future of the real estate market, the real estate providers must make ways to online property listing platforms, use smartphone apps, augmented and virtual reality, and blockchain technology. These features impact all aspects of real estate transactions.

Companies such as Zillow and Trulia have ruled online real estate marketplaces for a long time. For a startup like LeaseToMe, founded in 2020, Psmorfia took the challenge to build an online presence of its real estate leasing process for its users.

Here are a number of points you should consider and switch your real-estate business to online now.

1. Online listing platforms connect buyers and renters to have a strong idea about their picks of what kind of property they’re looking for.

2. The smartphone apps help to look for a commercial real estate agent or investment property for sale at the tips of your fingers. It also quickens the real estate transaction process. Such apps like RentTrack and Buildium provide cloud-based real estate software experience to the tenants and landlords.

3. Blockchain in real estate builds security and increases trust between buyers and sellers.

4. Moreover, according to Forbes, 3-D property tours with the use of virtual and augmented reality improves the overall customer experience in real estate.

To sum up, digital real estate has truly revolutionized traditional real estate. Technology has therefore been an exciting shift in the real estate industry.

It is about time you switch too, and if you can’t do it all alone, you don’t need to worry. Psmorfia’s developers would love to help you in the process and make the future of your real estate business brighter as per your requirements.

Reach us to get more information and help you make your project a success.

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