What Colour Am I?

Jiwon Lee
Psyc 406–2015
Published in
3 min readJan 28, 2015

Ten years ago, a common question I would ask to a friend would have been something like, “What colour am I?” If I got the answer ‘red’ I would get upset, since it meant ‘you seem to be aggressive’ according to the ‘colour chart’. Linking personality with a certain colour was popular back then even though it did not seem to have legitimate evidence. It was going to be tucked away as a good part of my memory album until few days ago, when I found a fairly recent personality test that had its background on colour.

Colour code- a personality assessment that has the results divided into four big motives- can explain the results about your personality with colours.

picture from: https://www.colorcode.com/about/

Unlike the ‘colour test’ I had done in primary school, Colour code seemed to have some legitimate support to it. It seemed to be based on a theory. Unlike the fun tests on the internet these days which are mostly made anonymously, this test has been created by Taylor Hartman, Ph.D. His test bases its theory on ‘motives’. The Colour code test focuses on people’s motives rather than their behavior to assess their personality.

picture from: https://www.colorcode.com/media/whitepaper.pdf

Another advantage of this test is that it is fairly easy to understand. The results are divided into four types and the colour assigned to each type seems to go fairly well with the motive. What symbolizes peace? A dove. A dove is white. It is likely that one would link white with ‘peace’ out of the four motives.

However, despite some background of research and simpleness of the test, it still has problems. First, it lacks empirical evidence- which is a problem with many personality tests. It is difficult to validate a test if it does not have enough evidence to support it.

Also, there is the colour problem. It is widely known that different cultures assign different meanings to colours. Therefore it is difficult to assign a colour on a motive. Some cultures may not associate peace with white. The colours may not help all of us to understand the system of the test better.

Colour personality tests are fun and interesting, no doubt. For this specific test, it even has some legitimate support while also being easy to understand. However, due to lack of evidence and colour problems, it may not be the best test to take if you want validated results.

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