Beyond Déjà Vu: The Enigma of Jamais Vu

Donna L Roberts, PhD (Psych Pstuff)
Psych Pstuff
Published in
5 min readJan 7, 2024

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There’s an opposite to déjà vu. They call it jamais vu. It’s when you meet the same people or visit places, again and again, but each time is the first. Everybody is always a stranger. Nothing is ever familiar. — Chuck Palahniuk

Photo by Viktor Talashuk on Unsplash

Jamais vu, a term less commonly known as the opposite of déjà vu, represents a fascinating phenomenon in the realm of cognitive psychology and neuroscience.

Definition and Conceptual Understanding

Jamais vu, a French term translating to “never seen,” refers to the peculiar experience where an individual fails to recognize a situation, person, word, or place that should be familiar. Unlike déjà vu, where one feels an unfounded sense of familiarity, jamais vu involves a sense of unfamiliarity in otherwise familiar contexts. This cognitive anomaly, though less discussed than its counterpart déjà vu, provides significant insights into our understanding of memory and recognition processes (Cleary & Brown, 2021).

Psychological Implications and Theories

The psychological community has proposed several theories to explain the phenomenon of jamais vu. One prominent theory suggests that jamais vu arises from a temporary disconnection between memory and recognition. This disconnection could result from fatigue, stress, or certain neurological conditions…

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Donna L Roberts, PhD (Psych Pstuff)
Psych Pstuff

Writer and university professor researching the human condition, generational studies, human and animal rights, and the intersection of art and psychology