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Consumer Behavior
psykkd
Psychology-based insights to help you improve your marketing and customer experience.
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Consumer Behavior
Emily Rowley
in
psykkd
Jan 30, 2022
One easy way to improve customer experience (and potentially increase your profit margin)
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27
Emily Rowley
in
psykkd
Nov 8, 2021
Oxytocin: What marketers need to know about the ‘love drug’
Often described as the ‘love hormone’…
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26
Emily Rowley
in
psykkd
Oct 25, 2021
Default Choices: An Amazon Case Study
Defaults are a strong method of influencing user behaviour. They subtly nudge behaviour…
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58
Emily Rowley
in
psykkd
Sep 9, 2021
Choice overload: what we can learn from a pot of jam
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31