Essentials Tips For School Fundraising

A. Shashi Kumar
PTSA Fundraiser
Published in
3 min readOct 17, 2018

There is no denying that today every school is thinking to be strong from economical point of view. As schools budget gets tighten, school’s leaders are turning for raising funds to provide good educational resources, training opportunities, infrastructure development etc for their students. With a consider and organise approach, school leaders from all level of experience can see their marketing efforts bloom into a successful school fundraising campaign with these essentials tips.

  1. Have A Clear Vision: In order to be a successful fundraiser, you need to know what you want to achieve. Having a clear ambition and vision helps schools to achieve their goals. A schools vision should be bright and clear so that it can spread a positive message towards the society. It should also support the school community and be something that you can achieve in set timeframe. It’s important that school’s goal should excite people and which can explain their vision.
  2. Strategies For Success: It’s always necessary to have a fundraising strategy in place to direct your activities and ensure that you will achieve what you set out to do. Implementing strategy will always improve your success. It should define your fundraising goals, identify strategic relationships, specify your key length and list your priorities. It will also help you to decide your traditional and digital marketing tools that will be utilise during the fundraising campaigns. Taking a professional approach will ensure you that you will be constant, focused and result oriented every time.

3. It Takes A Village To Raise A Fund: Fundraising campaign can be successful with a team and it’s team work. Fundraising as part of a team offers the benefits of sharing creative ideas expertise. fundraising Campaign involves broader range of task like organising live events, filling grant applications, involving parents, students into a same platform etc.

4. Be Curious: Arts, technology, infrastructure development, outdoors etc are many varied development can be done through fundraising opportunities. You just need to find and ensure that you are requesting help from the right funders. Mostly funders have a website which guides their charitable objective, eligibility criteria for funding, and application guide. These all informations are publicly available, this will help you to chose funders to achieve your goal.

5. Consult Your Community: Along with marketing strategy, it’s also essential that you should know your own situation and your audience. Knowing and involving school community, teacher staff, students their family, friends and local community will help you to design, develop and implement your fundraising events in a meaningful way.

6. Speak Up: If you don’t ask help, then don’t except to receive any support. Try asking student’s families, friends,relatives, local community, alumni etc to contribute towards your your fundraising campaign. This could be in the form of cash, online transfer or in-kind support such as donation of equipments, resources or professional services etc. A little help will go a long way to achieving your fundraising events.

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