Keep it Brief (2021)
An industry-focused virtual reality exhibition that aims to connect a new brand with the creative industry.
Role: UX Designer
Timeline: 12 Weeks
Over the years, Brunel Design School’s division of Digital Media held student-led degree show exhibitions with the aim to present projects and works from the creative students within the university. The projects would range from Digital Designs, VFX, and more.
The virtual exhibition via Virtual Reality (VR) started as an aid to a canceled physical degree show due to the pandemic. Keep it Brief was not the first-degree show to be exhibited online within the university.
Keep it Brief - Main Hub - Public | Hubs by Mozilla
Join others in VR at Keep it Brief - Main Hub - Public, right in your browser.
My mission as a UX Designer is to firstly understand the demographics and the users that will hop onto the exhibition. The ongoing mission is to then continuously bridge the design of the VR exhibition and coordinate it with the existing brand. The processes in these documentation adapted hybrid methodologies and collaboration to create an engaging virtual show.
The Brand & Values
Understanding the brand values are important as it sets the standard to what the UX of the show should deliver:
Task 1 — Creating main layout concepts
The first task is to figure the visual concepts for the main exhibition room/hub. The best way to understand where to go from here is to look into the previous VR hubs and conduct a short UX study on them. From here, it sets a realistic standard as to what could’ve been improved in the environment.
After understanding the set standards, the core subject that is to avoid is the claustrophobic UX of VR.
Next is conceptualizing the possible layouts with the VR Team, I proposed [Spawn Space > Entrance Hallway > Main Room/Hub > Cohort Rooms > Student Rooms] as a flow.
Task 2 — UX Map of the private rooms
The next task is to focus on mapping the UX of the private and individual rooms. The layout for the private rooms should intrigue visitors to connect with the room owners (in this case, creative students).
Task 3 — Hallway Cards
The creation of hallway cards is to slowly introduce the users upon their arrival to the virtual exhibition. Users get to view the cards through the hallway after tey have passed the initial spawn point.
Task — Menu Guides
Creating Menu Guides is one of the very important features of a VR exhibition. As the exhibition will be on Mozilla Hubs, below are a few menu guides drafted and to be inserted into the spawn room.
The Final Exhibition—
The assembly of the UX Concepts, designs, and multiple 3D iterations presented above have led to the final design of the exhibition after a collaborative effort with the VR Team that consists of UX, 3D Designers, and Engineers as well as back-to-back user feedbacks from the Brand Managers.
View the virtual exhibition below and experience the Keep it Brief degree show (2021).
Thank you for reading.