Incubation Lab Announces Applications Open for a Second Rotation Focused on “Working Better Together To Advance Station Membership and Donations”
We’re enthusiastic to share that NPR is opening applications to its Member stations for the second rotation of the Public Radio Incubation Lab focused on the theme of “Working Better Together to Advance Station Membership and Donations.”
A new Lab team, starting in August, will explore ways to deepen collaboration between NPR and Member stations by prototyping tools and practices that help activate NPR digital audiences to local station membership.
The Public Radio Incubation Lab will address key questions that will enable NPR and Member stations to work better together in order to drive station membership and donations. Having the option to build on the findings from the first rotation, the second Lab team will seek to work on a value-driving problem through prototyping, research, and iteration. Challenges the team may address include: building more effective digital tools, reducing inefficiencies, and/or improving the digital user experience.
To prepare public radio for the future, NPR and stations are working to pull the system together into a strong, united network that makes the best use of limited resources. Plans are moving forward that will help us to collaborate upon reporting, fundraising and building a unified digital platform. Yet, with 263 independently owned Member stations varying greatly in size and budget, this transition will require addressing some complex issues.
NPR’s systems for identifying, managing and communicating with Member station staff are fragmented, overwhelming and out-of-date. A focus on better digital tools and practices will bolster the possibility for revenue growth and solidification of the collaborative relationships with stations needed to power NPR’s long-term vision.
With the generous support of the Lab’s funder Bill Poorvu in its first year, the Incubation Lab will work under the vision of bringing together the system into a strong, united network that makes the best use of limited resources.
Do you have an idea you’d like to share? Send the Incubation Lab team a note at IncubationLab@npr.org.