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Archive of stories published by Public Relations and Marketing

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Kevin York in Public Relations and Marketing

PR’s Little Strategy Problem

An industry’s ongoing challenge.

Ian Shaw in Public Relations and Marketing

Crisis Management Monday: Alex Rodriguez

What did A-Rod do wrong? Can he bounce back?

Hotwire in Public Relations and Marketing

We need data in PR

If creativity lets the PR industry down, then perhaps it’s time to bring data into…

Jay Rooney in Musings on Communication

Batkid, Virality, and The Value of Publicity

Lil’ Superhero a slam dunk for foundation, city.

If you were on the Internet at all on Friday, you most likely heard about Miles, aka “Batkid,” the five-year-old cancer patient that wanted to be…

David Sawyer in Public Relations and Marketing

In PR, the world’s a-changing

A personal look-back at the changes which have taken place in the public relations industry over the last 17 years

David Sawyer in Public Relations and Marketing

Trust me, I’m a PR man

A newly-hatched public relations start-up’s seven-point plan for establishing trust and credibility

Trust, I believe, is the most important commodity in business. As a PR you’re always trying to…

Wojtek Gurak in Architecture publicity

Property PR: 20 topics for commercial real estate

A list of newsworthy milestones to share with your…

David Sawyer in Public Relations and Marketing

What’s in a name?

How I named my start-up.

So, you decide to establish your own start-up…but what to call it?

There’s a question. What would you do?

Will Hoyles in Public Relations and Marketing

Why nonsense ‘Blue Monday’ is still great for public relations

Sometimes a new dog needs to learn old…

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