Public Relations and Marketing

What’s in a name?

How I named my start-up.

So, you decide to establish your own start-up…but what to call it?

There’s a question. What would you do?

In PR, the world’s a-changing

A personal look-back at the changes which have taken place in the public relations industry over the last 17 years

Trust me, I’m a PR man

A newly-hatched public relations start-up’s seven-point plan for establishing trust and credibility

Trust, I believe, is the most important commodity in business. As a PR you’re always trying to…

We need data in PR

If creativity lets the PR industry down, then perhaps it’s time to bring data into…

PR’s Little Strategy Problem

An industry’s ongoing challenge.

Crisis Management Monday: Alex Rodriguez

What did A-Rod do wrong? Can he bounce back?