Editor’s Note: Our Partner Spotlight Series profiles streaming services from our partner network.
To provide our filmmakers, producers, and large catalog owners with sharper insights into our marketplace, we’re profiling XUMO, our streaming partner since March 2018.
Xumo is more than a streaming channel, it also acts as a platform for streaming channels as well.
XUMO comes as a pre-installed App on LG Electronics, VIZIO, and Panasonic TVs, and can be installed on non-native Panasonic, Philipps, Sanyo, Magnavox, Hisense, and Sharp TVs. It is also downloadable on Android and iOS.
Available in 20 millions US households, XUMO brings its consumers 100 premium digital streaming channels spanning across 9 different genres via applications that are fully equipped with content recommendations, curated programs, and dynamic ad-insertion capabilities.
With an average of 45 minutes of weekly engagement, XUMO ranks second on this metric after Netflix, and before Hulu. As our partner, XUMO provides our filmmakers a tremendous opportunity for reaching engaged and sizable audiences in the US and, soon, in Canada.
Dubbed by Variety “a conduit for premium connected-TV programming”, XUMO was founded in 2011 and is currently based in Irvine, California. XUMO delivers over-the-top (OTT) LIVE digital channels directly to consumers through smart TV, mobile and other streaming devices integrations. Its goal is to to create a platform that makes finding and watching content easily accessible and enjoyable.
XUMO curates its catalog. You can read more about what that means for our filmmakers here.
Data from XUMO.
Partnership Benefits: helping filmmakers reach a wider, ever-expanding audience
Filmhub is the fastest growing online platform for independent film distribution. As such, XUMO is a perfect fit for the Filmhub marketplace, as we continue to increase our filmmakers’ reach to top streaming platforms that can help them find their audiences. Ranking fourth nationwide in households number reach, XUMO can help bring our filmmakers’ work in front of a bigger audience, soon in all of North America.
“Xumo represents an exciting new partnership for Filmhub and our content owners,” says Filmhub COO and Founder Adam Telanoff: “Their relationship with TV manufacturers provides a head start to attracting a wide audience.”
We here at Filmhub are excited to have XUMO as our partner to help our filmmakers gain access to an ever-expanding audience in the North American market.
