3 Tips For Getting Started With Facebook Ads
This post was written by Marcus Quevedo of Bulu Box.
You’ve sat down at your computer and decided, “dammit, today is the day our company starts running Facebook ads.” So you take this zeal and hop onto Facebook and begin creating your first campaign. Your excitement might start to wane after a few days as your campaign sees very little traction. Don’t fret! You may be missing out on a few simple things that can take your campaign from average to the next Dollar Shave Club (no guarantees).
Define Your Audience
When creating a campaign you’ll want to create an ad set or two (or 5!) with a few different audience segments. This allows you to A/B test different demographics to help you better define the audience most receptive to your content on Facebook. It may surprise you to find that your audience is not who you thought they would be.
So what do you adjust? Age? Gender? Interests? Why not everything! You’re able to do this manually within the Facebook Ads manager (clear your afternoon schedule) or you can use software that allows you to easily create different variants (shout out to Accomplice — woot woot).
Get Creative With Your Creative
It’s time to add an image to your ad and a quick search on a standard stock photo site pops up exactly what you’re looking for! Sure, it’s a little staged but that lens flair looks really great. The problem is, everyone is using that same photo and your audience has probably seen that same photo a million times. Instead, get creative with your photos. Try taking your own photos if you have the ability or search out different resources like Twenty20, Death To Stock Photos, and more. These sites provide more unique, high quality images to use for your advertising. There are even many free options out there. Just fire up the Google Search bar and look around. It will be worth the time (and small bit of money) to have a completely unique and interesting image.
Pro Tip: Many of these services will want you to sign up for a subscription, which can be pricey, especially for a small business. Instead, ask if you can buy images a la carte. Most of these sites will agree.
Include An Offer With Your CTA
Marketing 101 tells us that we should always have a CTA (Call To Action) with our advertising. Maybe its “sign up for our email list” or “Buy this product now” — whatever your CTA, it helps to include an offer. You’re competing with thousands of ads (not to mention regular Facebook posts) — you’ll need a secret weapon to break through the clutter. An enticing offer predominately displayed catches attention and hopefully gets someone to click through.
There you have it, three quick tips to get your started on your first Facebook Ads campaign. Keep track on which campaigns are performing and begin to narrow down your audience. Accomplice (quick shout out) automatically optimizes your budgets to variants that are seeing the most traffic — saving you money on your campaigns and A/B tests.
Marcus Quevedo is a Marketing Manager for Bulu Box — a monthly subscription box focused on helping you feel your best. Receive a new box of healthy discoveries each month including vitamins, supplements and healthy snacks to help you find what works best for you and your body.
Originally published at blog.accomplice.io on December 9, 2015.
