How Should I Approach Building a Digital Marketing Practice at My Company?

What I Think About When I Think About Marketing — Episode 1

Accomplice VP of Strategy & Analytics, Jordan Baines, kicks off the Accomplice podcast series describing how we think about marketing at Accomplice and how you can build a proper digital marketing practice at your company.

“Marketing is how you turn your operational and development resources into customer interactions and revenue. Communications, advertising, brand identity, collateral, sales, customer engagement and success work, and every little detail of how an organization works to find and serve customers are part of the scope of marketing efforts. With that in mind, every goal we come up with for ourselves or our clients is tied to what moves our organizations down the path toward realizing a competitive advantage in their industry.”

To listen to our second episode on building an analytics practice, click here.