Publishing Digital — Medium

Collection edited by Jeffrey Yamaguchi

Ebook Samples Have Dramatically Improved My Reading Experience — Let’s Make Ebook Sample…

Nowadays, If I hear about or come across a book that intrigues me, I don’t just buy it. I make sure to sample it first.

Jeffrey Yamaguchi4 min read

Posting Up that Final “You Can Find Me Here Now” Note on a Never-Updated Personal Blog

I’ve read with great interest all the thoughtful posts about the “death” of the blog. I truly miss the blogging days of the internet, when…

Jeffrey Yamaguchi3 min read

Digital Strategies for Tapping the YA Market #BEA14 Panel Recap

Whatever your campaign, and however you manage your overall platform, the key to “tapping” the YA marketplace, or any marketplace, really, is finding a way to be innovative and creative in your approach and execution.

Jeffrey Yamaguchi5 min read

A Digital Platform Cheat Sheet For Authors Just Starting Out

Key points to consider as you embark on establishing the mechanism that will allow you to forge a long-term relationship with your readers.

Jeffrey Yamaguchi3 min read

Tips for Making Book Trailers

Please don’t be the person in the meeting who suggests we “make a viral video.”

Jeffrey Yamaguchi3 min read

The Meaningful Book Launch

By all means, throw a great launch party, but make sure you aren’t expending ALL your time and energy on a single event. You’ve got a lot to do!

Jeffrey Yamaguchi4 min read

The Emerging Marketplace for Eshorts

10 Reasons why eshorts provide insights into both the challenges and opportunities for the book publishing industry

Jeffrey Yamaguchi3 min read

A Digital Day for Authors

Yes, authors should be spending most of their time writing books, but they should also be spending time on their digital platforms, which aren’t just about “marketing.”

Jeffrey Yamaguchi4 min read

The Book Publishing Digital Skillset

For those who make, edit, and market books in the emerging digital era.

Jeffrey Yamaguchi4 min read