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Jeffrey Yamaguchi
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Publishing Digital
Exploring creative ways to present and share content across different platforms.
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Ebook Samples Have Dramatically Improved My Reading Experience — Let’s Make Ebook Sample…
Nowadays, If I hear about or come across a book that intrigues me, I don’t just buy it. I make sure to sample it first.
Jeffrey Yamaguchi
4 min read
Posting Up that Final “You Can Find Me Here Now” Note on a Never-Updated Personal Blog
I’ve read with great interest all the thoughtful posts about the “death” of the blog. I truly miss the blogging days of the internet, when…
Jeffrey Yamaguchi
3 min read
Digital Strategies for Tapping the YA Market #BEA14 Panel Recap
Whatever your campaign, and however you manage your overall platform, the key to “tapping” the YA marketplace, or any marketplace, really, is finding a way to be innovative and creative in your approach and execution.
Jeffrey Yamaguchi
5 min read
A Digital Platform Cheat Sheet For Authors Just Starting Out
Key points to consider as you embark on establishing the mechanism that will allow you to forge a long-term relationship with your readers.
Jeffrey Yamaguchi
3 min read
Tips for Making Book Trailers
Please don’t be the person in the meeting who suggests we “make a viral video.”
Jeffrey Yamaguchi
3 min read
The Meaningful Book Launch
By all means, throw a great launch party, but make sure you aren’t expending ALL your time and energy on a single event. You’ve got a lot to do!
Jeffrey Yamaguchi
4 min read
The Emerging Marketplace for Eshorts
10 Reasons why eshorts provide insights into both the challenges and opportunities for the book publishing industry
Jeffrey Yamaguchi
3 min read
A Digital Day for Authors
Yes, authors should be spending most of their time writing books, but they should also be spending time on their digital platforms, which aren’t just about “marketing.”
Jeffrey Yamaguchi
4 min read
The Book Publishing Digital Skillset
For those who make, edit, and market books in the emerging digital era.
Jeffrey Yamaguchi
4 min read
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