Publishing Well
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Publishing Well

Brand & Demand Marketing: A Love Story

Highlights from a new report show how success is built through collaboration and integration of conventional rivals

Photo by Kelly Sikkema on Unsplash

So excited this report is out. Our team at Prophet started the research last summer with open questions about brand vs. demand marketing, unsatisfied with what we saw as answers and craving a modern playbook for clients.



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Mat Zucker

Marketing + content leader. Partner at Prophet. Host: Rising & Cidiot podcasts. Author of career guidebook and memoir: Bronze Seeks Silver.