Putting It Out There
5 Proven Archetypes for Fearless Self-Promotion
You’ve made progress on your personal or professional story and now you want to turn that into action. Where do you start, what does it look like. and what can you expect from the investment and the payoff?
I’ll share five proven approaches with specific examples close to me, and their pros and cons. Please note that before you choose a direction, there are also first five things to consider:
Goal(s): What are you trying to achieve? Is it securing a new job, a new project, or to build your reputation in an area as an expert? The more specific you are with the verbs and nouns of your intention, the clearer good/bad choices will become for you—and anyone wanting to help you.
Horizon: What’s the time frame for success? Some people need to make money right now to survive, others are scaling their foundation or moving into a new area from scratch. Two months versus two years has huge implications in what you choose.
Investment: How much time and/or money will you need to put in? Each choice will have some degree of investment, tangible or otherwise. My policy for side projects is to have them pay for themselves within 24 months. I don’t expect to make much money per se, but I hope to make back what I spend.
