Anshu Singh Gets Real About Her Book, Earns $10.4k In Funds
A little bit of pressure is needed to accomplish something great.
“Publishizer is a disruptor in this industry and with my background in Silicon Valley it felt aligned.” — Anshu Singh, author of Pressure to Pleasure
Anshu started working on her book idea last year with no good direction on how to get it out there in the world. Once she started writing the proposal on Publishizer, it became real and she could see the entire path laid out before her. “That made me overcome the fear and go for it!” she says, “Like jumping off a cliff.” All she needed was a little push.
The overall response to the book campaign was a wonderful success. It was clear that people believed in Anshu and in the project. *Read our Q&A below.
- Email subscribers: 528, all LinkedIn connections
- Facebook followers: 2,000 friends, 4,500 likes, 443 followers
- Whatsapp messages: 2 posts in groups; plus about 10 personal messages
- Time spent on personal messages: 30 hours
- Result: Funding totaled $10,428 with 529 preorders
Here’s what Anshu had to say:
Q: How would you sum up your experience in one sentence?
Publishizer was a learning and growing experience; it was heart-warming the connections with people and support from old friends and colleagues I haven’t worked with in awhile.
Q: Why did you decide to crowdfund preorders for your book?
It wasn’t about crowdfunding. It was about getting publisher interest. I didn’t know any agents. I also felt supported with Publishizer and comfortable going this route. And I’m so happy with the response on the preorders and the publisher interest without having to go through an agent or the traditional process. Publishizer is a disruptor and with my background in Silicon Valley it felt aligned with supporting startups.
Q: Why was now the right time to start this book project?
I started working on this last year; as soon as I put it up on Publishizer and started the proposal it became real and it made me understand that it will actually happen. It made me get past the fear and go for it! Things also opened up for me during this process. It made this idea real.
Publishizer basically said ‘It’s Okay,” and I felt ready. It’s scary but I felt supported and ready once I began completing the proposal.
It was a mindset. There was never a right time. I made the time and it became real. The structure of the book changed while writing the proposal and it became the vision I imagined.
Q: How did you plan to sell and publish your book before Publishizer?
I was going to self-publish. I had not thought about the traditional route because it felt heavy. It didn’t feel easy or quick. I felt when the time was right I would self-publish, but I looked at the process of Publishizer discovered it would be nice to have a publisher. It’s very important work that I’m creating and I want it to have a good distribution network so it can get widely distributed with a credible publisher.
Q: Was there a fear in sharing and promoting your book?
Absolutely. It was about getting over the fear of sharing this book and to imagine what the ideal future would be like if I wasn’t held back by fear. The fear is still present, but that fear has evolved into something else now — something different or bigger or the next challenge. It’s always there but you have to give it your best and trust the rest.
Q: What results did you get from crowdfunding preorders on Publishizer?
Beyond the success in numbers, it’s the support and trust from people. Especially people I have not been in touch with in years (17 years); one person bought 20 copies whom I didn’t expect. I was in shock, so the re-connecting with old friends and contacts was a great experience. Taking that leap and seeing the respect from these people. This was just one example.
Another preordered a corporate sponsor just before the campaign ended with his company despite mentioning that he didn’t have time and he was traveling. The overall response was that people told me they believe in the project; and also because they believe in me and my integrity.
A little bit pressure is needed to accomplish something great.
Q: What was the most significant way you reached your goal?
First, was personal contact: personal emails and messages. I did not use Mailchimp. It was all personal, and I mentioned the person in the email. For example, I emailed the CEO of Intuit and said, “ I really admire your leadership, I worked at Intuit for years,” and then a couple sentences about my book. He responded!
Second, was being authentic with my story. For instance, when I recorded my video it was all about why I am doing this book and I was speaking from my heart. Being real. People resonate with that instead of a pitch or following a script.
Third, I gave a lot. The more I gave the more I received. I was giving them generous gifts, private retreats, FREE 2–4 hour workshops, and private breathing or coaching sessions. People loved those. I ‘Sold Out’ of most of my bonuses and my online course was a big hit for 20 copies ea.
Q: How did you feel about giving FREE things you usually charge for?
I looked at as gifts. The more I give the more I received and this philosophy helped me reach my goal. It was a big picture thinking. Having the mentality manifested itself into the success. But it was also the direct strategy. I was consistently taking action on the campaign because I knew the more preorders I got the more publishers would express interest.
Q: Did you target people for specific bonuses?
I knew who I could target bonuses at, yes. I pitched the bonuses specifically to connections who I thought would be interested. And then the rest I just shared my story and ask to preorder the single copy book. And then there were some people who just bought it. One person saw my post on Facebook and bought 10 copies. He said he would give them as Christmas gifts. It was amazing to see that support.
Q: How much time did this entire process take you? On a weekly basis?
30 hours per week about; sometimes I didn’t spend any days on this. I was doing a retreat for a few days during the campaign but then I was back to sending emails, direct messages, and posting in groups on Facebook and Whatsapp. Those were the most personal and direct ways to connect with people. And friends shared on their pages and their friends bought. No Instagram and no Twitter.
Q: How often did you post on social media?
I posted on Facebook a few times. It was mostly personal messages and friends sharing my post.
Q: What’s next for your book and for you?
My next step is to write and write and write and create the highest quality book that helps people in their lives. Confirming the right editors and publisher is of course included in that, which is what I’m currently doing.