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Brands Never Really Cared About Pride Month
It was just another marketing strategy.
Have you noticed how quiet June has been this year?
I have been scrolling through social media, waiting for the usual flood of rainbow logos, Pride-themed products, and corporate posts about “celebrating love and diversity.” But my feed looks… normal. Almost suspiciously normal.
Where are the rainbow profile pictures? The Pride clothes collections that sold out in previous years? All the posts about “standing with our LGBTQ+ community”?
It’s like brands collectively decided that Pride Month doesn’t exist anymore. And honestly, their silence is telling us everything we need to know about how much they actually cared in the first place.
For years, companies jumped on the Pride bandwagon with the enthusiasm of someone who just discovered a new trend. They slapped rainbows on everything, changed their logos for exactly thirty days, and patted themselves on the back for being “allies.” But the moment supporting LGBTQ+ rights became even slightly controversial, they vanished faster than a rainbow after a storm.
Because here’s the truth they don’t want you to realize: they never cared about Pride Month. They cared about Pride profits.
