Focus, Correct, Expand: A 3 Step Strategy To Expanding Quickly
How to achieve massive growth and staying productive by managing these three aspects in your business.
Last week I spoke about the many issues that Subway is plagued with. But one of the massive issues that have backfired Subway is the fact there are so many locations.
For Subway, the massive amount of locations is a double-edged sword. It’s the only thing that it’s got going for it, but it’s also one of the major things that’s holding it back.
Even though not everyone is running a franchised business, solopreneurs, writers, and people sometimes “expand” too quickly to the point they shut down completely. At the very least people who do take on too much feel overwhelmed and though some can maintain it for a time, it’s not the best method to deal with problems.
People Need Strategies And Plans
Plans and strategies are needed when you make the decision to take further control of your own life. You need a map and “just doing the work” is reckless these days.
As much as working hard is important, we are in the age where many things can be automated. Not to mention we have a lot of resourceful tools to help us get things done faster as well. So not only do we need to work hard, but we need to work smart too.
So putting a plan together is very important.
And the one strategy I want to share with you is one that is quick, easy, and simple to follow. It’s a three-step process: Focus. Correct. Expand.
Look at every single successful person and you’ll see one trait about them is that they have incredible focus. When they set their eyes on one thing, they will get it done. They’ll also work at their own pace to get it done as well.
In order to have this deep focus, there’s one thing that you need: a direction. This direction can be set through goals, tasks, or even expectations.
You need a direction of sorts and it needs to be drawn from somewhere. Not to mention it’s something that you have a desire to pursue. That’s why setting goals or even writing down an expectation every week can make a huge difference.
This little set up is important because if you don’t know what you desire or where you want to go you’ll risk focusing on the wrong thing. This means you’ll spend a lot of time and energy on something that won’t get you to expand or grow fast.
As another note, you can have multiple tasks. In those situations I encourage you to set tasks or goals that align with one singular view or desired result. Take for example my own workload. I set goals (3–5 per week) but also one expectation per week.
That being said, all of the goals and the expectation all lead towards one single desire I have.
The second step is correcting. Making sure that what you are focusing on is correct. But this step also goes a little farther in ensuring that you are correcting your craft as well.
When you have a deep focus on your work, craft, or task, you’ll get better at it. You’ll find yourself being able to do the job faster, better, and save time.
That’s the case with all things. The more you practice, the better and faster you’ll become. But I challenge you to also correct your work and ask yourself what can you do more of and how you can do better.
Not necessarily in speed, or in quantity, but in quality. In other words, focus on how you can increase the depth of your work.
There may be nothing wrong with what you are doing right now, but there may be other areas that you can improve on.
As John Assaraf mentioned once:
“Practice until you can’t get it wrong.”
The third step is to start expanding. This isn’t necessarily setting up more stores or taking on more clients or thinking of new products. Expanding in the sense of taking on more tasks and more responsibilities.
In other words, this is the step where you “promote yourself” and give yourself more things to do.
Naturally, you expect yourself to tackle the task or habit you want to develop. But once you feel comfortable with it and don’t need to correct it more, you can tack on something else.
Expanding is simply adding more things on your list to focus on. This helps us as we now have to juggle two things and fit that into our lives. It should be relatively easy as you can figure out how much time that initial task you had takes.
From there it’s fitting that other objective into your schedule and life.
Seeing It In Motion
Take for example my workload. Each week I set an expectation for myself along with 3–5 goals. Lately, it’s been hovering around the 3 amount plus one expectation per week.
The goals don’t tend to shift as they all lead towards one big goal or desire I have. This allows me to have a deep focus on my craft. Not only that but with these goals I’m familiar with the steps I need to take.
As such I’m able to work on the depth of these tasks as I know what extra steps or other things I can do to expand and make my work more enjoyable and shareable.
At this point that I’m writing this post I haven’t given myself much of a “promotion” yet, however, I do have a few additional tasks I know I can tack on later. My major focus is working on the depth of my work and fixing it as much as I can and I feel that I’m getting closer to it.
Practice this method for the next few weeks. I know for myself, I’ve grown tremendously by following these basic steps. Not only that but I have more clarity of where I want to go and where I need to be focusing on.
To your growth!
Eric S Burdon
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