This Is How to Make Your Article Stand Out
Not Click-Bait, No Shock and Awe, Just Two Super Simple Tips To Grab and Hold Your Reader’s Interest
A dab of powder, a little lipstick, a lick of paint…
Sounds like a fixer-upper, hey? Well, we can have the best content in the world, but if we don’t grab our reader’s attention, nobody's going to read it. And if we don’t make our great content accessible and easy to follow, nobody's going to hang around long enough to finish the article.
Seems harsh. And we can fret all we like about society’s ever-shrinking attention span or the split-second click-away.
But the simple truth of the matter is if an article can’t grab our readers’ attention fast, and then keep them engaged and smoothly scrolling down the page, our readers are just going to hop away, and boom goes our read-ratio.
First, we’re not discussing content in this article. We’ll accept our content is great. We’ve done our research, worked hard, polished our content. Written our truth in our authentic voice. Edited the article for spelling and grammar. Yes, I know, it’s boring but necessary, regardless of what some will tell you.
