What Happened to Livestrong After The Disgrace of Lance Armstrong?
It’s no surprise the cancer charity suffered when Lance’s reputation collapsed
“We have done everything we can to talk to tell people that [Livestrong] is not about one person…We have a changing focus, a new mission and a new visual identity,” CEO Greg Lee of Livestrong said.
Growing up, I saw wristbands of Livestrong everywhere as symbols of cancer advocacy. Livestrong is synonymous with Lance Armstrong, the famous renowned cyclist. I never quite had a personal connection with the wristbands despite three people in my family having cancer, but I equated Livestrong with fighting cancer and cancer awareness.
For many, Lance Armstrong was a hero. He won seven Tours de France, and he did so all while being a survivor of testicular cancer.
His reputation would later be devastated by his admission to Oprah about doping amidst an investigation from the United States Anti-Doping Agency (USADA). Even people like myself who don’t watch cycling at all were familiar with Lance Armstrong as a household name and equally devastated by knowing he was a cheat.
My friends would often refer to him as just Lance as if they knew him personally. According to Nigel Chu at Marca, Lance Armstrong didn’t…
