Why So Many Millennials Are Obsessed With Self-Improvement
There’s nothing wrong with the desire to be a better person
At this point, you could fill a library with the number of articles, books, blogs, and podcasts about what a Millennial is or isn’t. Most of them are highly contradictory, even the titles with the same name underneath. I’m not a Millennial, but I’m tired of seeing the endless stream of villainization so I thought it was high time to talk about why Millennials, more than any other generation, seem to be obsessed with self-improvement.
A survey found that 94% of Millennials in 2015 were working on some form of self-improvement. To compare that to other generations, 81% of Gen Xers and 84% of Boomers were striving for improvement. Still large numbers, but the Millennials take the cake (and they want to eat it too).
Millennials were spending twice what Boomers were on self-improvement despite earning half the income. Every generation has unique features as determined by technology, social norms, and the era we live in. Millennials are the first of their kind, they have been at the center of culture and market research for years and are currently the largest section of the labor market.
If you were born between 1981 and 1996, you’re a Millennial. The oldest of the Millennials…
