Pulse Stories: Let’s Get Down To Business

By Vera Kobalia, Ernawati Munadi, Kautsar Anggakara & Lody Andrian

The Australia Indonesia Partnership for Economic Governance (AIPEG) and Pulse Lab Jakarta recently teamed up to conduct a study on how business registration works in Indonesia. While previous studies on business registration mostly focused on the administrative parts of the system, we wanted to focus on the experience of entrepreneurs as they navigate the business registration process.

Welcome to the fourth edition of Pulse Stories

Indonesia is ranked 109th out of 189 countries in the World Bank’s Ease of Doing Business Index, and 173rd in the indicator for starting a business. In response, the President of Indonesia has targeted an improvement of Indonesia’s ranking to 40th and the Government of Indonesia issued the 12th Economic Policy Package in April 2016.

This reform package has taken an axe to the procedures, processing time, costs, permits, and amount of seed capital required to start a business. It is in the context of this ongoing reform process that we went out to listen and to learn from people at the front line of service delivery.

After dozens of discussions with entrepreneurs and other stakeholders, insights and themes emerged that highlight the impact of the business registration system. So join us on a rollercoaster ride of emotions as we navigate the experiences of people on both sides of the service interface.

Please feel free to download a copy.

Pulse Stories capture the anecdotes and inspiration gathered during research trips to different parts of Indonesia. We hope that over time these stories inspire change.


We know that the small print in the online version can be a little difficult to read, so if you want to dig down into the detail please contact us at plj@un.or.id for a free printed copy, or feel free to download a copy.

AIPEG (Australia Indonesia Partnership for Economic Governance) is a joint Government of Indonesia and Government of Australia programme with the goal of strengthening economic governance in Indonesia.

In 2014, Pulse Lab Jakarta was tasked by our stakeholders with advancing data innovation in four main areas: protecting the poor and vulnerable, improving front line service delivery, implementing the village law, and improving trade and competitiveness.

AIPEG and Pulse Lab Jakarta are grateful for the generous support from the Department of Foreign Affairs and Trade of the Government of Australia.