Redefining Business As Usual: Exploring the Future of MSMEs in Indonesia through Strategic Foresight


Swastika Exodian | UN Global Pulse

In times of rapid changes and multiple crises — such as the COVID-19 pandemic, the Ukraine conflict and the climate crisis — responsible governance requires preparation for the unexpected. This also holds true for Indonesia’s Ministry of National Development Planning (Bappenas), which is currently preparing Indonesia’s Long Term Development Plan (2025–2045). One of the key sectors discussed in this long term plan is Micro, Small and Medium Enterprises (MSMEs).

Consisting of more than 64 million enterprises, this sector is often considered the backbone of the Indonesian economy — and a driver of future economic growth. What does the future landscape of MSMEs in Indonesia look like? What are the key emerging issues for this sector? What could potentially alter or disrupt the future? To answer these questions, our UN Global Pulse offices in Indonesia and Finland embarked on an exciting strategic foresight project in collaboration with the Data & Information Center and the Directorate of Cooperatives & SMEs Development within Bappenas: a horizon scan on the future of MSMEs in Indonesia.

Strategic Foresight: A New Way of Working

In March, we kicked off the collaboration with an introductory webinar on strategic foresight, which was attended by more than 50 key policy makers from Bappenas, as well as speakers from UN Global Pulse.

In this seminar, the need to think long-term and to move to a more anticipatory approach through strategic foresight was highlighted. This requires foremost that we need to shift our current mindsets and change our ways of working. Common ‘business as usual’ approaches to policy-making often focus on responding to short-term pressures more than anticipating longer-term concerns. Whilst some of the methods used, such as forecasting and predictive data analytics, have at times been useful, they also have their limitations.

For one, these are often based on the assumption that circumstances shaping the world will more or less remain the same, and therefore historical trends will repeat in the future — the COVID-19 crisis has made it clear that is not always the case. Forecasting for instance assumes a linear projection of an expected future, rather than a range of possibilities that can be shaped by the actions taken today. And this is where strategic foresight comes in useful.

Strategic foresight — along with data, digital, innovation, and behavioural science — are a set of cross-cutting strategies, also known as the ‘quintet of change’, proposed in Our Common Agenda. Through Our Common Agenda, the UN is supporting the overall change in the way policies are being developed, helping ensure that strategic foresight is leveraged as an integral part in all policy making efforts. Strategic foresight helps to navigate in a fundamentally complex and uncertain world, and fosters our ability to envision the future as something we can shape and influence instead of something already decided.

On a day to day basis, strategic foresight can help policy makers to grasp a more holistic understanding of an issue, such as illustrating how technological, economic, social, environmental and political drivers (and their interlinkages) might influence the future. These insights can help to both clarify and question assumptions; set policy agendas by identifying emerging issues; as well as explore a range of plausible future scenarios to stress-test policy decisions.

Today, many governments, international organizations, civil society and the private sector are increasingly applying strategic foresight as part of their planning process. For instance, in Singapore, foresights is a key part of the government’s strategic planning process and is incorporated into the annual budget cycle; the Government of Dubai periodically organises a Museum of the Future event to stimulate thinking of plausible future scenarios in the public and private sectors; and Indonesia’s own State Development Audit Agency (BPK) established a foresights unit in 2021 as a response to growing uncertainties brought on by the Covid-19 pandemic. There are several ways to embed strategic foresight into policy-making, particularly given its range of tools (for example, scenario planning, backcasting, the three horizons and many more!). Yet, in whichever case, foresight work needs to start with a solid foundation: horizon scanning.

Horizon Scanning: The Foundation of Strategic Foresight

Bappenas and UN Global Pulse established a team of ‘horizon scanners’ to explore potential developments that could affect the future of MSMEs in the coming 5 to 20 years.

Horizon scanning is a process to ‘scan’ emerging trends and signals of change that can shape the future of a particular issue. It is a structured, qualitative evidence-gathering process, which pushes us to look beyond the issues that MSMEs are currently facing.

There are different ways to conduct horizon scanning, we primarily deploy three methods:

1) A desk-based manual scan of the relevant sources: websites, recent publications of institutes and organizations, specialized press, and (trusted) social media feeds of relevant experts;

2) Interviews with a diverse range of relevant experts and other stakeholders, including youth and people with lived experiences,

3) A crowd-based technique that involves focus group discussions to validate the scanning results, reduce biases where possible in our future thinking, and identify potential unseen areas.

At the moment, we are halfway through our horizon scanning process and will share the final report, guidebook, training materials and lessons learned towards the end of the year. In the meantime, we’d like to share some reflections on the process from the perspective of a couple horizon scanners on Bappenas’ team.

According to Mariska Yasrie, Associate Planner in the Directorate of Cooperatives and MSMEs: “Horizon scanning pushes us to think beyond the immediate issues around MSMEs. We are generally more familiar with thematic issues around how to improve MSMEs’ access to finance, market, good quality of human resources, as well as how they might affect MSMEs. However, now we are also thinking in a broader way about how changes in the political, economic, social, technological, environmental and legal landscape can impact the sector. This is critical for long-term planning.”

Ahmad Dading Gunadi, Director of Cooperatives and MSME Development in Bappenas, shared that he is particularly impressed by the robustness of horizon scanning. The qualitative process is guided by tools that integrate mechanisms to acknowledge and mitigate our biases as the scanners. For instance, confirmation bias is one of the most well-known and challenging biases in strategic foresight, where we tend to look for what we know and what confirms our beliefs, while ignoring evidence that is in conflict with our beliefs.

In order to mitigate this bias in particular, all the signals identified by the scanners are recorded in a database. This is combined with regular check-in sessions with foresight facilitators from Pulse Lab Finland to discuss the quality and diversity of the signals scanned to date, as well as how to broaden our information sources. In addition, a series of focus group discussions are also intended to serve as validation points based on the signals collected.

We’ll share the result of the horizon scanning, our process and training materials, as well as more lessons learned from this process nearing the end of the year. Stay tuned!

During a recent visit to the Lab, Ahmad Dading Gunadi (Director of Cooperatives and MSME Development in Bappenas) and other Bappenas colleagues engaged in discussion with our team on strategic foresight for national development planning in Indonesia.

Authors: Maesy Angelina (Social Systems Lead — Pulse Lab Jakarta), Desi Vicianna (Government Partners Coordinator — Pulse Lab Jakarta), Minke Meijnders (Strategic Foresight Specialist — Pulse Lab Finland), and Mariú Abritta Moro (Strategic Foresight Analyst — Pulse Lab Finland), with editorial support from Dwayne Carruthers (Public Advocacy Manager — Pulse Lab Jakarta).

Pulse Lab Jakarta is grateful for the generous support from the Government of Australia



UN Global Pulse Asia Pacific
United Nations Global Pulse Asia Pacific

UN Global Pulse Asia Pacific is a regional hub that aims to drive data innovation and sustainable development to ensure that no one is left behind.