Content Outreach Strategies in 2021

A content outreach strategy is a plan through which you directly promote your content to influential people who have an audience similar to yours. The purpose here is to ensure that influential people share your content and bring you more audience.

And while doing that, the person sharing your content also gains profit which is a mutually beneficial relationship.

Quality and effective content is essential, however, it does not always fully enable you to grow. The most effective way to grow your site/brand is to have more customers by increasing your visibility. If reputable people promote and share your content, it makes you reliable by people.

Content outreach for more visibility

At the same time, when your content reaches more people, satisfied customers can share you with their communities. If you are sure that your content is of high quality, up to date and relevant to its field, be ready to outreach it to more people. Content outreach strategy is your way up to more visibility.

With the expansion of the digital marketing industry, outreach strategies increased in 2021. Using these strategies, you will be reaching out to your potential customers. You can communicate directly with your target audience and promote the content/product you want to share.

It means in 2021, outreaching your target community with influential people or yourself is up to you. At this point, determining a well-formed outreach strategy is the best thing for you to increase your brand’s sales numbers and visibility.

Contacting bloggers

Bloggers with high clicks and reads will have a reliable and loyal audience. That’s why having your content on their blog can give you a positive response. So, how can you be included in an influential blog?

First of all, your content and the blog of the person you want to reach must be compatible. You should consider whether the audience you want to call is the audience of that blog.

To start applying your first content outreach strategy, creating a spreadsheet that contains popular blogs and their owners’ information can help you.

Then you can reach the people you want to contact by email. Use sincere language and be confident when contacting them. You can cooperate as a guest writer or they can write content mentioning you. How you will work together is totally up to both sides’ preferences.

We can support you for appearing on various blogs.

Collaborating with influencers

These days, promoting your content/product through influencers can be the most effective way. Influencers establish not a seller-buyer relationship but a friendship bond with their followers; a common bond is formed between them. Their followers are more inclined to like the content/products promoted by the influencer they follow.

In addition, what influencers share is not look like a promotion but a “suggestion”. So it is more attractive to promote your content/product through influencers. But the main issue you must pay attention to is promoting your content with an influential person who has a similar audience to you. This will increase your chances of getting a higher yield.

Again, you can search for influencers that are suitable for you through sites such as creator.co and find their contact information. An email containing your purpose and the profit to that person can enable you to cooperate.

Using social media channels effectively

We understand better every day how essential social media is for content marketing. Perhaps the most effective way to reach large audiences in 2021 is to promote the content/product on social media accounts.

Promoting your content/product on social media channels by yourself or by an influential person looks at three important criteria;

• Consistency: Posting continuously on social media accounts allows people to see you more and get to know you. That’s about the algorithms and user behaviour.
• Interaction: One of the positive features of social media is being able to interact with your audience. An account that engages with its audience always creates a positive impression. Giving your audience the message that they can always reach you creates a bond of trust. A friendly language, use of emojis, or following popular trends also make you more remarkable.
• Usefulness: The usability of your content/product, that is, the profit it provides to the customer, should be seen by your audience. The information they receive should be beneficial, the text they read should make them feel good, or the product they bought should provide convenience.

Direct communication with the customer by email

It can be a direct and effective method to reach your customers who shop from you or are members of your website by email. It sounds great to be in one-on-one contact with your customers and keep them updated on the latest developments and news about your site/brand via email.

This quite practical method

• allows you to directly promote your content,
• makes it easier for the customer to get information and
• creates familiarity with your audience.

One trick that can be used to make a difference is to send a thank you email to a customer when they buy from you or become a member of your site. You can also add a section to the email suggesting other products/content that the person might like. If the person is a regular customer, a filter according to their spending habits and likes can be added. In this way the email becomes personalized.

Clients understand that they are cared for, recognized by you. In that way, they show more closeness to you. It may result in them introducing and recommending you to their community.

Having sincere relationships with your audience

It should not be forgotten that focusing on giving more than you get for a while can bring positive results in the long term. You can show your audience that you care more about relationships than sales/clicks. A sense of sincerity always impresses people and makes them show closeness to you.

An example of this is a personalized mail sent directly to the customer/member in a friendly language stating that you know him/her. In addition, sending thank you gifts to your customer who bought/subscribed can also connect that person to you and the person may recommend you. You can give discount coupons to your new customers/members. In this world and industry that digitalized, short, sweet handwritten notes do not seem like a bad idea.

A properly planned and applied content outreach strategy is an effective way to make your brand reach wider audiences. Determining your target audience, producing content accordingly, reaching the channel/person suitable for the content or small touches you will make for your target will enable you to develop and progress.

It should not be forgotten that being sure of what you want to do and determining a method accordingly is the key to this. Now that you know where to start, it’s time to choose your way.

Contact us to create your content outreach strategy together.