7 Design Strategies for Augmented Reality Experiences

Dec 6, 2017 · 10 min read

Augmented Reality is still evolving but some truths are already emerging. Discover these design insights from the front lines.

The Lumiere brothers helped give birth to the modern cinema. But it’s telling that they called their invention “motion pictures” when they debuted the technology in 1895. Because they couldn’t think beyond the paradigm of photography, they failed to grasp the possibilities of film (and they walked away from their creation in 1905 because they saw movies as nothing more than a novelty).

1 / Don’t make AR for the sake of AR

Just because your friends do AR doesn’t mean you have to.

2 / Design AR for the real world

Anticipate obstacles and challenges and design for them.

3 / Give users the power to fine tune reality

AR is not about escaping from the world. It’s about creating the world you want to live in.

4 / AR is not a solo sport, find ways to share it.

VR is immersive and isolating. AR begs to be shared and socialized.

5 / Augment their reality, don’t disrupt it

The journey to a new world begins with the world they already live in.

6 / Integrate calibration into your story

Calibration doesn’t have to be a drag.

7 / AR is nice, but don’t lose sight of the big picture

Augmented reality. Augmented marketing.


In the evolution of human-computer interaction, humans have had to adapt to the way computers worked. Graphical user interfaces were a leap forward from command line interfaces but for the most part, GUI’s are at best a mask that hides the code just below the surface.


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