How to drive traffic to your print on demand (POD) sites
How do you get traffic to your print on demand sites?
One of the biggest questions artists new to Print on Demand (POD) websites ask is how to get traffic to their pages. Additionally, artists and sellers want to know how they can increase their followers.
Of course, the first thing you need to do is start selling on as many of the big POD websites such as Redbubble, Society6, Teepublic, etc. This will enable you to reach buyers and showcase your artwork. The only problem with this method is the time it takes to upload all your work onto all of these sites. If you’re looking for a fast way to do this, PuppetUploader makes uploading easy by automating the upload process. It makes it easy to upload faster and expand to more sites, getting the biggest possible exposure for your work.
Once you upload your artwork to the top POD websites, you can begin working on increasing traffic to your seller’s page and increase the number of followers you have.
Promote and Market Yourself
Many of the top POD websites will claim they get hundreds of thousands of views each month. That is great, but it doesn’t mean your seller’s page is receiving the same number of views. In fact, if people don’t know your products exist, they have no reason to look at them.
You have to put in the hard work to promote and market your own artwork. Uploading it to a POD website is great, but unless you market it, the artwork will just sit there with no one buying it.
This is one of the biggest problem’s sellers have. They believe once the artwork is uploaded, buyers will suddenly begin purchasing it.
How to Promote and Market Yourself
Social media is the best and cheapest way to promote and market yourself in 2019. Your seller’s page or artwork should have its own unique social media pages on Facebook, Twitter, and Instagram.
By posting your work and links to your products via social media, you can attract buyers to your page. This will create traffic, and hopefully, many of the people who click on the link to your POD page will purchase an item.
Facebook is great to reach potential customers as you can promote posts via the social media website’s advertising. Facebook has over two billion active users. If you can reach a fraction of that number through ads and promoted posts, then you can greatly increase your POD page traffic.
Tactics to Increase Traffic
Once you have started social media pages to promote your artwork, you can employ tactics to increase traffic. These tactics will bring new eyes to your POD page and hopefully more purchases.
One of the best ways to increase traffic is to offer a discount. A discount encourages people to investigate what you are selling. It also gives them the incentive to buy something. Everyone likes getting something, especially when it isn’t going to cost them full price. Perhaps you can entice customers by lowering your prices by 10% for a limited time. It’s important to note that this method would work much better once you already have an active following on social media. Once you have a group of people following your work, it’s easy to tell your followers about the discount, temporarily increasing traffic on your site, while also growing your fan base.
Facebook once again makes targeting potential customers easy. Using Facebook advertising and post promotion tools, you can target a specific audience. For example, if you are selling sports-related artwork, you can target sports fans. You can even break down the advertising to specific sports, leagues, teams, countries, cities, genders, and age groups.
Simply posting products on POD websites is not always enough to get traffic. By using a few simple tools and tactics, you can greatly improve your POD page’s views.
