Pure Dividends

This publication covers investing ideas and strategies of all kinds but has a particular focus on Dividend Investing. Pure Dividends Podcast: https://www.youtube.com/playlist?list=PLhZm_X7IAx_NI1e82s2fXUIfHtfIeuxBX

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Why are people so obsessed with this 1 dumb dividend ETF?

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Sometimes I see YouTube and social media personalities pushing certain stocks and ETFs and I have to wonder what on earth they’re thinking.

I’m not talking about people who are obviously trying to pump and dump small caps, or folks who are being paid to promote certain investments.

I’m talking about investments that get into the zeitgeist and really take off when there’s no rhyme or reason to it.

The most extreme version of this was during COVID, when meme darlings GameStop and AMC took the market by storm.

People bought them hoping to get rich overnight, and a small handful did.

The problem is, once the sheen wears off and the momentum tapers down, there are a lot of suckers left holding the bags.

Over the past couple of years, there’s been a lot of buzz about one particular high-dividend ETF … and I can’t for the life of me understand why.

While it isn’t nearly as risky or volatile as, say, AMC or GME, it could nonetheless get smoked if Donald Trump’s tariff war pushes the economy into recession (which appears increasingly probable).

Let’s talk about that now.

Impulse buying trendy investments can lead to disappointment.
Impulse buying trendy investments can lead to disappointment. (Licensed by the author under the Unsplash+ License)

A dividend ETF takes off

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Pure Dividends
Pure Dividends

Published in Pure Dividends

This publication covers investing ideas and strategies of all kinds but has a particular focus on Dividend Investing. Pure Dividends Podcast: https://www.youtube.com/playlist?list=PLhZm_X7IAx_NI1e82s2fXUIfHtfIeuxBX

James Julian
James Julian

Written by James Julian

James is a journalist, author, investor, and entrepreneur.

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