How to Build Habit-Forming Products

Summary

One Sentence Summary

“How to Build Habit-Forming Products” by Nir Eyal is a how-to guide for building better products by making users form habits around them using a framework of four steps to subtly encourage customer behaviour.

About the author

The Wall Street Journal Bestselling Author Nir Eyal is an entrepreneur who sold two technology companies since 2003 and now help teams design more engaging products. Next to contributing on TechCrunch & Forbes he published his book Hooked about the psychology of technology products in late 2013.

3 Main takeaways

• The most successful products in the world make users form habits around them.
• Variable rewards are one of the key ingredients of a habit-forming product.
• Habit forming products can be built by following a four step process.

Personal takeaway

This talk taught me why I keep on visiting news/ stocks/ social services so often and how to apply this principle on a product. Forming habits around a product isn’t magic but a framework which can be learned.
I highly recommend this talk/ book to anyone building products.

You can find this talk “How to Build Habit-Forming Products” from the Startup Grind Global 2017 on YouTube (see below) as well as his book “Hooked” on Amazon.