An Open Letter to Everyone who wants the world to achieve Net Zero

Too much CO2 is being emitted
It is a form of pollution
So far we tried to solve carbon the government way
Polluters can be taxed
Or they make voluntary reductions
Everyone sets targets
And we hope for the best

That’s all vital

It’s driving efficiency, renewable energy, electric vehicles
But it isn’t enough
carbon emissions have kept rising
Even Covid will only provide temporary relief
When the economy resumes the emissions will spike

We looked at carbon from an innovation mindset

Where is the gap for disruption, a new business model?
How can the solution scale fast and be worth billions?
From a systems perspective
There is more to carbon than just emissions
The planet has a carbon cycle
Carbon is released — by cars, by volcanoes, by fires
Carbon is removed — by plants, by oceans, by soil