8 Brands We’re Watching on LinkedIn

AS LINKEDIN CONTINUES TO BE A DOMINANT PLATFORM FOR THE DISTRIBUTION OF ORIGINAL CONTENT, HERE ARE 8 BRANDS THAT ARE GETTING IT RIGHT.

As you explore your own LinkedIn content strategy, here are a few brands that are using the platform effectively to communicate their passion, purpose, and culture to achieve a variety of goals — from lead generation to recruiting to brand building to employee morale support.

Under Armour — this top sporting goods brand uses the platform to highlight team members, look for talent and show the overall culture of the company.

TEKSystems — these folks use LinkedIn to give corporate updates and to attract talent to help them deliver technology and talent services to lots of big companies

GE — clearly GE is known for its creative marketing and innovation and its LinkedIn is no exception. Their LinkedIn feed is full of informative and interesting content and they make great use of video to simplify how their tech works.

3M — culture, the environment and giving back. Nuff said.

ServiceNow — maybe you have heard of these folks? They make work, work better for people with their software solutions. Their LinkedIn page shares great tips for employers to better help their teams win.

Adobe — great informative pieces and some product discounts added for good measure. These folks get solid engagement with their content.

Evernote — this software company uses video and graphics very well.

SalesForce — for these guys their business is all about servicing the customer. What better way to show success than to share customer use cases.

There are many more who do this well, but we wanted to highlight a few of our favorites. Check them out and let us know what you think here. Looking for help with your own content strategy? Shoot us an email — we’d love to chat.