Not all start-ups can be unicorns

A RECENT ARTICLE IN THE NY TIMES, HIGHLIGHTED A MOVEMENT AGAINST THE TRADITIONAL VC FUNDING MODEL FOR START-UPS, CITING THAT OFTEN THERE IS A DIVERGENCE IN BUSINESS TRAJECTORIES THAT ULTIMATE LEADS UNNECESSARILY TO MORE BUSINESS FAILURE THAN SUCCESS. IN OUR EXPERIENCE, MANY START-UPS WITH VIABLE BUSINESS IDEAS HAVEN’T COMPLETELY WORKED OUT THEIR GROWTH STRATEGY AT THE POINT OF SEEKING FUNDING.

At Purposeful Communications, our approach to working with any business is to help establish their business goals and overall purpose and developing a plan that helps fulfil their objectives. For us, it’s the starting point for a solid marketing campaign and helps focus the mind for business success. If you’d like to learn more about what we do, drop us a line here.